Happy August, Star Gazers, and welcome to another round of Appstrology monthly horoscopes! Astrologer and mobile marketer, Ariel Neidermeier, gives the key astrology for the month to help you better market your app and live in alignment with the stars. Make sure to read the forecast for the sign of your Ascendant (also known as your Rising sign) for the most accurate forecast. You can use free digital resources or apps to calculate your Ascendant sign using your birth data.
Aries
Happy August Aries and welcome to a very imaginative month! The Sun will be shining in your 5th house of creativity, children and romance. That being said, these topics will be themes for you in August. What pursuits make you feel inspired? What and when do you create? The New Moon in Leo on August 8 will illuminate possibly uncomfortable topics about money and your creativity. Namely, the challenges of successfully making a living doing something that inspires you. Notice the insights you have that day and think about ways you can do things differently.
The Full Moon in Aquarius on August 22 should illuminate productive solutions to your creative challenges from your community. Consider partnering with a friend on creative projects. Look to your community for support on scaling your side hustle so you can do more of what you love.
How to integrate this into your mobile marketing strategy:
Take a stab at revamping your creatives this month. Try out new designs, CTAs and ad formats. If creative budgets are tight right now, look to your mobile network for support. Are there more affordable freelance designers you could hire out? Your mantra of the month is “Get Creative,” so do just that when it comes to sourcing support.
Taurus
Home is where your heart is this month, Taurus. The Sun will be shining in your 4th house of home, family and roots for most of August. You might feel renewed energy to revamp your living space or take a new approach to your family dynamics. The overall theme this month will be taking actions that make your home life more authentic to you. In the case of home design, this might be adding more meaningful photos and knick knacks to your office. In terms of relationships, this might mean being more direct about your needs to your family members.
The August 8 New Moon in Leo will illuminate the ways in which you need to do things differently. Leo energy inspires us to exist loudly. That is, take up energetic space unapologetically in the name of being truer to ourselves. The Aquarius Full Moon on August 22 will provide you the answers you need to undertake this challenge from the realm of your career and public life. Do you express your opinions and needs unapologetically at work? How can you bring more of that bold, direct energy into your home and family dynamics?
How to integrate this into your mobile marketing strategy:
What’s the equivalent of “home” for an app? In many ways the app store is where an app lives; or at least, where users first come in contact with an app’s mission, product offerings and overall vibe. This month would be a good time to review your app’s app store page. Does it give users an up-to-date, authentic and delightful first encounter with your app? Is the page optimized for app store keywords? Review how your app’s “home” page might be interpreted by a first-time user and focus on making a good first impression.
Gemini
What you say and how you say it will be the theme of your month, Gemini with the Sun shining through your 3rd house of communication. Keep a look out for situations that arise on or around the August 8 New Moon that highlight how you need to express yourself differently. This especially applies to conversations that include information of a more private or confidential nature.
The Full Moon in Aquarius on August 22 will give you the communication tools you need to make needed recalibrations via pursuits that expand you. This might include taking a public speaking class or pushing yourself to take on a new type of travel experience. You could attend a retreat where you don’t know anyone or travel to a foreign country and enroll in a language immersion course. If you tend to be quiet, take on a chattier approach. If you have the gift of gab, lean into silence more. Whatever it is, explore different ways of communicating your opinions and ideas.
How to integrate this into your mobile marketing strategy:
Communication projects should be prioritized this month Gemini. Review your messaging strategy across channels and how your users encounter your ATT opt-in prompt. Consider implementing a pre-permission prompt if you haven’t already. Assess your push notification and retargeting strategies and make sure you are not annoying your users with constant chatter. How can you refocus from incessantly talking at your users, to inviting feedback and listening to their needs?
Cancer
Got money on your mind, Cancer? You very well might with the Sun shining in your 2nd house of finances for most of the month. If you’re partnered, money matters with your partner may come up on or around the August 22 Full Moon. Specifically, conversations about ‘what’s mine’ and ‘what’s yours’; not just related to financial resources but emotional resources as well. Do you feel like you’re giving more than you’re receiving emotionally?
Consider the ways you might be able to call on your community for support. In the same way that it ‘takes a village’ to raise a child, it also takes supportive friendships to help a pairing thrive. Be realistic about what your relationship can (and should) provide to you and use trusted friendships to fill in the emotional gaps. On a more practical note, review your budget and make sure you’re not spending more than you're generating.
How to integrate this into your mobile marketing strategy:
Budgets and funding will be themes this month, Cancer, so review your ad spend and performance. Reallocate spend to channels that are scaling and cut the rest. Be open to considering totally new channels that you never thought of before. This could be offline channels or more niche channels like audio ads on podcasts. When in doubt, crowd source information from your network on the channels that are working for others.
Leo
Happy birthday Leo! This season is dedicated to your energy and the way you inspire others to live their lives OUT LOUD. What does this mean exactly? Taking up energetic space, living authentically and expressing love for yourself are all traits that other signs stand to learn from you about. This month will highlight the ways you stand out in your career. While it’s good to be bold, direct and confident in all realms, watch out for misinterpretations and behavior that comes off as outspoken or domineering.
Rather than framing this as you needing to make yourself smaller, consider the ways in which your behavior does or does not leave space for others’ opinions and needs. It’s good to know how to be the star of the show, Leo. But, your star will shine even brighter if you understand how to be an ensemble cast member too.
The August 22 Full Moon in your opposite sign of Aquarius will illuminate relationship dynamics and the ways you share space in a duo. Remember: sometimes the most dazzling thing you can do is allow someone else to take the spotlight. You can be a star, even in the background.
How to integrate this into your mobile marketing strategy:
Think of ways to boldly go where other apps in your app category haven’t. Can you outshine your competitors by being more direct in your messaging or more charismatic in your branding? Highlight the aspects of your app that make it unique. This could include special functionality or a unique brand story that shows the heart and soul of your app’s founding mission.
Virgo
It’s time to go deep, Virgo. This month, the Sun will be shining through your 12th house of personal undoing, opposing both Saturn and Jupiter in your 6th house of health. It’s time to think seriously about your wellness routine. It’s also time to be honest about how intangible matters like anxiety and stress can manifest in your body in very tangible ways.
On or around the New Moon in Leo on August 8, you’ll come to realize that it’s time to implement some new ways of approaching your health. How are you holding yourself back from living a happier, healthier, aligned life? If it’s a matter of being too busy, or too budget-conscious, it’s time to refocus on the things that really matter. Health is wealth, and that includes mental health too. The August 22 Full Moon will give you the tools that you need to live a more balanced lifestyle. Consider investing in therapy or implementing mindfulness practices like meditation, reiki and beyond.
How to integrate this into your mobile marketing strategy:
The 12th house is one of the most mystical, spiritual and private realms of the Zodiac. That being said, dive deeper into the parts of your app that you don’t know. Do you rarely interact directly with your developer team? Schedule a meet and greet with members of your team that you don’t work directly with. Write up a list of questions that invites information about parts of your app that you’re not familiar with.
Libra
August will be a time to evaluate your approach to friendship, Libra. With the Sun shining through your 11th house of community, it’s all about getting real with yourself about how you relate to people socially. You might feel some discomfort in connecting this month. This might entail feeling like you’re not getting the attention you deserve or you’re getting too much attention. Notice what comes up in your friendships this month.
The New Moon in Leo on August 8 could illuminate some secrets or fears you have about your friendships. How can you approach this situation differently to not just be a better friend to others but to yourself? By the time of the August 22 Full Moon in Aquarius, you’ll be feeling like yourself again. Look for ways to inject some creative inspiration or romance into your life around the time of this lunation.
How to integrate this into your mobile marketing strategy:
Focus on the ways you can build community around your app to boost engagement. Apps with an active and cohesive community of users are stickier all around. An easy place to start is social media. Post interactive Instagram stories that invite user feedback and try posting a giveaway that incentivizes users to stay more engaged with your page. Invite your power users to post about how they use your app and showcase their stories. How can you get more people talking about your app?
Scorpio
Career vibes are the theme of your month, Scorpio, with the Sun shining through your 10th house of professional and public life. Are you feeling like you’re not getting the attention and accolades you deserve at work? On the August 8 New Moon in Leo you’ll start to see the ways in which it might be time to innovate in your career. This might include starting your own hustle or going in on a new business with a co-founder. This also might result in changes in your home life on or around the Aquarius Full Moon on August 22.
Be open to relocating if you need to or changing your living situation in a way that will give you more flexibility in your career aspirations. The Full Moon will also illuminate supporters in your family who can assist you as you envision a career that aligns more with your desires. Don’t be afraid to ask for and accept help from your family around this time.
How to integrate this into your mobile marketing strategy:
How your app shows up in the public sphere will be a focus this month. That being said, invest in big picture promotional strategies at this time. Are there ways your app can get more eyeballs and air time in the press? Does your founder have an interesting backstory or mission for your app? If you don’t currently work with a PR firm, it might be time to start taking steps to have some more media representation at this time. Think of big picture ways to increase your brand’s notoriety.
Sagittarius
Good news for you, Sagittarius, expansion is the theme of your month. The Sun will be shining through your 9th house of personal growth, which is an energy you are very interested in. How can you expand and inspire yourself this month? This might entail enrolling in a class, committing to reading more books about a topic you love or traveling someplace new. Focus on pursuits related to enriching your physical and emotional well-being. The New Moon on August 8 will illuminate areas where you could uplevel your wellness practices. The August 22 Full Moon in Aquarius will have you thinking, writing and talking about new ideas. Keep a notepad handy that day to write down your thoughts and prepare to be surprised by what comes up.
How to integrate this into your mobile marketing strategy:
Expand your media, content and publishing initiatives this month. Consider investing in a blog strategy to enhance your brand’s SEO across channels. How can you make your app more discoverable through strategic content initiatives? Content is a hustle but the recipe for long-term user retention and stickiness.
Capricorn
Deep feelings and mental and emotional health will be themes of your month, Capricorn. With the Sun shining through your 8th house of secrets and fears this month, personal reflection will be top of mind. The August 8 New Moon will illuminate the ways you give and receive in your relationships on an emotional level. Does the emotional give and take feel balanced in your relationships? If not, it might be time to do things differently. Use art and creative expression to reflect and examine your feelings. Take a trip to an art exhibit or listen to an interview with a favorite creator to inspire your creative flow. How can you channel how you feel in art? The Full Moon on August 22 will illuminate your personal finances in a good way. You could receive a windfall on or around that day or discover a new channel of revenue.
How to integrate this into your mobile marketing strategy:
Mental health is an all-important trending topic that will continue to gain traction in 2021 and beyond. How can your app support the call for more mental health resources and the de-stigmatization of mental health challenges? Look for ways to partner with organizations with mental health-related missions on marketing initiatives. Strategize messaging and marketing campaigns that get your users talking about mental health more openly.
Aquarius
Relationships will be a theme for you this month, Aquarius, with the Sun shining through your 7th house of partnerships. The New Moon on August 8 will illuminate ways you need to do things differently in your relationships. In particular, the way you relate to people you live with or grew up with. If you are partnered, this might mean the need to evaluate how you and your partner share space at home together. If unpartnered, focus on the way you relate to members of your family and invite them into your home. The August 22 Full Moon in your sign will give you the tools to balance your understanding of “me” versus “we”. There is, indeed, a way to build a close and committed partnership that also allows you to feel free and independent. Expand your vision of what’s possible.
How to integrate this into your mobile marketing strategy:
It’s all about your user this month, Aquarius. Get to know your audience profile on a deep, empathetic level. Review recent analytics on engagement and check your social media insights to understand who your demographic is. Build an audience profile that describes not just their purchasing preferences but their hopes, fears and beyond. Use it to build a better product and messaging strategy that fulfills their needs and authentically enriches their lives.
Pisces
Health, wellness and routine will be themes this month, Pisces. The Sun will be shining in your 6th house of routine, so it’s time to review yours in the name of integrating more mindfulness into your life. The August 8 New Moon will have you thinking about self-talk. Namely, do you have a healthy narrative with yourself, about yourself? What is your relationship with body confidence and healthy habits? Examine your narratives with care and remember that mindfulness is a choice. Choose to be kinder, more compassionate and understanding to yourself.
The August 22 Full Moon will illuminate any areas of your life where you take steps that undo what you really want. You should get a lot of support for this reflection on or around the Full Moon so don’t fret. Listen to an audio book on intuitive eating or watch a YouTube video on meditation techniques. Delve into the spiritual. See beyond your reality. Stay curious about what you don’t know.
How to integrate this into your mobile marketing strategy:
In worldly matters, the 6th house of health relates to routines. That being said, focus on the mechanics of your team’s day to day operations and look for ways to make processes more efficient. This might include onboarding new project management tools, communication flows or cutting a meeting or two. Meeting fatigue is a real issue in our perpetual #WFH reality. Think of the ways too many meetings can affect not just your team’s but your own mental wellness and productivity.
