New York, NY – May 26, 2015 – YouAppi, a pioneer in data-driven mobile customer acquisition, announced today it has been short-listed for Red Herring’s Top 100 North America award, a prestigious list honoring the year’s most promising private technology companies from the North American business region.
Red Herring has been selecting the most exciting and promising start-ups and “scale ups” since 1995. Finalists are still evaluated individually from a large pool of hundreds of candidates based across North America. Twenty major criteria underlie the scoring and process. They include, among others: the candidate company’s addressable market size, its IP and patents, its financing, the proof of concept, trailing revenues and management’s expertise. Each company goes through an individual interview after filling out a thorough submission, complemented by a due diligence process. The list of finalists often includes the best performing and prominent companies of that year.
This unique assessment of potential is supplemented by a review of the company’s actual track record and standing, which allows Red Herring to see past the “buzz” and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry. During the several months leading up to the announcement, hundreds of companies in the fields of security, cloud, software, hardware, big data, life sciences, mobile and others completed their submissions to qualify for the award.
2015 will be remembered as a special vintage. “The short-list confirms the excellent foresight and strong innovations created by entrepreneurs in North America. By all measures, the remarkable group of companies comprising the Top 100 Short-list underlines the region’s constant drive to innovate,” said Alex Vieux, publisher and CEO of Red Herring.
“Our selection for the Top 100 Short-list serves as further proof that success in mobile customer acquisition comes not from merely generating more downloads and installs but from systematic post-conversion analysis of traffic sources and user behaviors in order to uncover the users with the greatest lifetime customer value,” said Moshe Vaknin, CEO & founder, YouAppi.
The short-listed companies qualify to present their winning technology at the Red Herring North America. The Top 100 winners will be announced during a special awards ceremony the evening of June 3.
YouAppi, a pioneer in native, data-driven customer acquisition, acquires profitable mobile customers for marketers and agencies, providing one single point to streamline their mobile media buying. With most mobile acquisition providers focused solely on installs, YouAppi’s proprietary algorithms analyze the mobile content consumption, usage, and spending patterns of over 200 million users in order to identify and deliver customers with the highest Lifetime Value (LTV). It is this capability that empowers publishers running on the YouAppi platform to maximize their inventory yield. YouAppi was founded in late 2011 with offices in New York, San Francisco, London, and Tel Aviv. For more information, please visit www.YouAppi.com.