SAN FRANCISCO, CALIFORNIA, January 24, 2024 — YouAppi, a leading performance-based mobile app marketing platform for the world’s largest app publishers and brands, scored top ranks in AppsFlyer's 16th Performance Index in both new and previous categories. This recognition underscores YouAppi's continued success at delivering top-tier mobile users and sustained user retention rates to partners worldwide.
YouAppi received multiple high-quality rankings, including in the Top 5 for gaming in North America, Latin America, Europe, and APAC across all categories. Notably, YouAppi broke new ground by securing a spot in the Top 5 for gaming in All Categories in Latin America and Europe, reaffirming its dedication to market growth and excellence.
Globally, YouAppi achieved an impressive ranking within the Top 10 for Casino and Casual Games for the first time, highlighting its unwavering commitment to innovation and expansion. Casino gaming, in particular, is known for its lucrative revenue potential, with players showing a strong inclination to invest in in-game content. With an impressive #3 ranking in the Global Casino Gaming category, YouAppi has showcased its commitment to delivering value through this emerging category of apps.
In the highly competitive Casual Gaming category, YouAppi also secured a top #7 spot in Global rankings. As casual games continue to dominate as one of the most profitable app categories, this achievement reflects YouAppi's ongoing commitment to providing revenue-focused solutions to its partners.
"YouAppi's remarkable performance in AppsFlyer's 16th Performance Index is a testament to our unwavering commitment to delivering excellence in mobile app marketing and retargeting. We are proud to achieve top rankings in both breakout categories and those we’ve previously ranked for, including our impressive debut in the Top 5 for gaming across multiple regions.” says Hilit Miodiuser, YouAppi’s Chief of Strategic Growth. “This recognition reflects our dedication to market expansion, innovation, and providing tangible value to our partners."
AppsFlyer’s Performance Index, a prestigious biannual benchmark, helps recognize the industry leaders within mobile advertising. The 2023 Edition Index analyzed over 11.5 billion installs; Android retention and remarketing indexes covering 157 geo-category variations; and, performance and volume rankings from Google, Meta, Apple, TikTok, Unity, ironSource, and 70 other top mobile media sources.
ABOUT YOUAPPI. YouAppi is a leading performance-based mobile app marketing platform for the world's largest app publishers and brands. From programmatic user acquisition to retention via app remarketing and re-engagement, the tech company delivers a comprehensive range of mobile marketing solutions to drive business growth across every stage of the user funnel. Powered by machine learning and audience targeting, YouAppi's proprietary app remarketing technology identifies and retains the most profitable users for its clients. With headquarters in CA, YouAppi has local teams in every major market worldwide, including EMEA, APAC, and the US. YouAppi is consistently ranked among the top remarketing companies on the Appsflyer index and has earned recognition on various industry lists, including Inc. 500 Regional California and Deloitte's Technology Fast 500™. To learn more, visit www.youappi.com.