With summer just around the corner, it’s a great time to plan campaigns themed for summer-related activities, such as the seasonal rise in travel. In this 2024 Summer Travel Retargeting Guide, we cover the trends that matter for the sunshine days of summer and how to use them to drive engagement, growth and long-term value for your app.
Travel demand is expected to surpass pre-pandemic levels in summer 2024, with 4.7 billion people expected to travel compared with 4.5 billion in 2019. It’s also worth noting that international tourism has seen a 15% boost in 2024, exceeding 2019 levels by 2%.
According to travel app Hopper’s surveys, 87% of people are planning to travel this summer. However ¾ of those individuals have not yet booked their travel plans — highlighting an opportunity for travel brands to retarget them with recommendations and booking support.
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Source: Hopper
Moreover, 75% of individuals plan to spend the same or more on travel this summer and 51% expect to take more trips overall.
As in previous years, digital nomadism continues to be a major driver of travel, with people traveling while working remotely. This, in turn, has spurred more solo travel, with 66% of Hostelworld’s guests reporting they travel solo to meet people to hang out with.
When it comes to travel preferences, jetting off to locales with moderate weather for a “coolcation” is on the rise. According to surveys, 75% of travelers are seeking cooler destinations this summer. In addition, 46% of advisors at luxury travel network Virtuoso, said climate change had impacted their clients to travel differently.
There has also been a rising interest in traveling to “destination dupes”. In other words, locations that are less crowded and less expensive than other popular destinations but have a similar vibe.
As summer approaches and travel demand surges, it's essential for travel, education, entertainment, and event booking apps to optimize their retargeting strategies to capture the attention of potential travelers. Here are some tips based on the key 2024 summer travel trends:
With individuals planning to travel but still undecided on locations, flights, etc. retarget ads to influence undecided travelers by showing attractive destinations and flexible booking options. Emphasize the ease of planning and booking through your app to encourage users to finalize their travel plans.
Appeal to the growing trend of digital nomadism by highlighting the ability to work remotely from anywhere. Showcase destinations with amenities conducive to remote work, such as reliable Wi-Fi and co-working spaces.
According to Skift, travelers are seeking more personalized experiences, with increased demand for private drivers, guides, and customized tours. Retargeted ads can promote these types of premium, personalized travel offerings.
Hotels remain the top accommodation choice, but vacation rentals are also gaining popularity. To meet different needs, showcase a diverse range of accommodation options, including hotels and vacation rentals, to cater to varying traveler preferences.
Encourage direct bookings by promoting seamless booking experiences and offering incentives such as app-exclusive discounts and rewards.
By incorporating these retargeting tips into your strategy, travel apps can effectively engage users, drive bookings, and capitalize on the surge in travel demand during the summer season.
Ready to elevate your app's retargeting strategy and capitalize on the summer travel surge? Incorporate these tips into your campaigns today to engage users, drive bookings, and maximize your app's potential during the summer season. Reach out to our team now!