Following a successful rollout in the US and EMEA, YouAppi’s cutting-edge CTV (Connected TV) retargeting solution is now available to app advertisers across the Asia-Pacific region. As CTV viewership accelerates in APAC, our proven product helps brands reconnect with high-value or lapsed users on the biggest screen in the home—while optimizing for performance across every device.

The APAC CTV Boom: A Market in Motion

CTV advertising is experiencing significant growth across APAC, with a 14.4% increase forecast in 2025. Leading the charge are India (32.5% YoY growth), Australia (24.8%), and Southeast Asian markets like Indonesia, Vietnam, and Thailand, where smart TV adoption is rising and AVOD (ad-supported video on demand) platforms are scaling fast.

As consumer behavior shifts rapidly toward multi-device usage—more than 53% of APAC internet users own three or more connected devices—CTV is becoming a staple in daily media consumption. In Australia and New Zealand, connected TVs account for nearly 60% of total streaming time; in Southeast Asia, that figure is expected to grow, with 46% of OTT viewers likely to purchase a smart TV in the next 18 months.

The Revenue Opportunity in APAC

The APAC ad market will grow by 8.3% in 2025, with digital channels—including CTV—leading the charge. Advertisers are reallocating budgets from traditional offline media to platforms offering better targeting, measurement, and ROI. This includes retail media, influencer content, and CTV—where audience precision and immersive storytelling intersect.

With CTV ad revenues in the region accelerating, YouAppi’s CTV retargeting product offers a timely solution for brands and app marketers to connect with users across devices—and drive re-engagement at scale.

YouAppi’s CTV Retargeting Product: Built for a Multi-Screen APAC

Key Features

Seamless Multi-Screen Retargeting
Deliver impactful ads on the biggest screen while optimizing for conversions across mobile and CTV. YouAppi’s algorithm considers 35+ performance variables to maximize efficiency and ROI.

Smart Audience Segmentation
Segment households dynamically based on behavior, then retarget across devices—ensuring the right message reaches the right user, at the right moment.

Cross-Device Targeting
Retarget app users using GAIDs, IDFAs, and IPs across mobile and TV environments, making it easy to reconnect with users who’ve already downloaded your app.

Real-Time Optimization & Attribution
Fully integrated with top mobile measurement platforms (MMPs), the product supports A/B testing and KPI-based optimization. Our team works closely with advertisers to enable cross-screen attribution—even when CTV measurement presents challenges.

Why It Stands Out in APAC

  • Localized Relevance: As regional OTT content thrives—from K-dramas in the Philippines to Indian reality TV in Indonesia—our solution helps advertisers align campaigns with local culture and user preferences.

  • Advanced Buying Models: Leverage micro-bidding, publisher-level optimization, and private marketplace deals to control spend and outcomes.

  • Multi-Platform Impact: Bridge the experience across mobile and CTV, improving assisted conversions and building cohesive brand presence.

Case Study: U.S. Gaming App Reengagement Success

A leading mobile game used YouAppi’s CTV retargeting to re-engage dormant users. The campaign focused on audiences 3–30 days inactive, syncing data across CTV and mobile:

  • Daily CTV investment: $1,500

  • +10,000 daily app opens

  • +2,000 unique daily users

  • 55% ROI improvement from re-engaged audience

This cross-screen strategy illustrates the power of retargeting on CTV—driving measurable results by meeting users where they are.

Takeaways for APAC Marketers

  • CTV is booming in APAC: Rapid adoption of smart TVs and local OTT platforms make CTV a high-growth channel for advertisers.

  • User expectations are evolving: Consumers want personalization, interactivity, and content relevant to their culture and language.

  • Cross-screen engagement is key: Retargeting across mobile and CTV ensures brands stay connected with users in a fragmented media environment.

  • Real-time measurement drives ROI: With attribution and optimization tools, advertisers can iterate quickly and maximize performance.

Ready to Expand Your Reach in APAC?

Whether you're targeting audiences in India, Indonesia, or South Korea, YouAppi’s CTV retargeting solution gives you the power to connect—and reconnect—across screens. Contact us to unlock the next frontier of mobile app marketing.