In a year where measurement is regaining its place at the center of growth strategy, YouAppi has reached an important milestone. We are now a Kochava Certified Partner. It is an honor that places YouAppi among a select group inside Kochava’s global ecosystem. Only two DSPs outside the major platforms achieved this designation at the inception of the program. For our customers, this certification is more than a badge. It is a promise that the future of cross screen performance will be built on stronger data, tighter integrations, and attribution that reflects how people actually move across their devices.
The advertising landscape keeps evolving faster than single channel playbooks can follow. Mobile journeys are fragmented, CTV is a fast-emerging performance channel, and privacy policies are reshaping signal flow across platforms. At this moment, trusted MMP partnerships matter more than ever. This certification formalizes YouAppi’s long standing alignment with Kochava around quality, integrity, and customer driven innovation. It deepens the backbone that supports everything we do in cross device retargeting and measurement.
Kochava launched its Certified Partner Program to spotlight organizations that consistently meet the highest bar for:
Our participation signals a high level of trust and capability and places YouAppi alongside other premier partners. In a crowded and competitive space, this distinction shows that YouAppi’s performance engine delivers the stability and technical excellence needed to support large scale cross screen advertisers.
Certification also opens the door to a more strategic relationship with Kochava. This includes priority partner support, deeper product insights, joint co marketing opportunities, and early access to roadmap developments. These advantages feed directly into YouAppi’s ability to run smarter, faster, and more accurate retargeting campaigns across both mobile and CTV.
Kochava outlined the goals and requirements of their new program in their official press release, which you can read here.
Measurement is a shared problem across the industry. Everyone is dealing with the same forces: multi device behavior, shifting privacy standards, and rising expectations for performance accountability. No single platform can solve these challenges alone. Success depends on strong connective tissue between the partners who power different parts of the user journey.
For brands running mobile acquisition and retargeting today, the path to conversion almost always crosses multiple screens. A user watches a CTV ad. They search for a product on their phone hours later. They install an app from a social impression the next morning. Last touch alone cannot explain that story. Better measurement partnerships can.
This is the heart of why YouAppi’s certification matters. It strengthens the relationship that already underpins our cross screen strategy. It sharpens the attribution models that track users as they move between living room and mobile device. It improves the quality of the data that informs bidding, segmentation, optimization, and creative strategy. Most importantly, it gives advertisers a clearer view of what is actually driving growth.
Earlier this year, YouAppi and Kochava published a joint analysis on cross device attribution and CTV to mobile performance. That work uncovered key insights that today’s marketers depend on.
Here are the highlights worth carrying forward.
Kochava’s multi touch attribution data found:
This means living room influence often sets the stage for mobile action.
Once exposed to CTV, users showed:
CTV amplifies mobile performance instead of competing with it.
CTV impressions are usually non clickable. Without strong technical workflows, their value gets lost.
MMP tools like Household Sync help identify when a TV ad influences a nearby mobile device. Our certification strengthens the accuracy of these tools and the integration paths that support them.
CTV often increases branded search and app store visits. This effect is real but rarely visible in last click models. Stronger attribution helps bring these gains to the surface.
CTV is entering its performance era. Budgets are shifting. Fragmentation is accelerating. AI is helping marketers anticipate churn and personalize retargeting with more precision. Every part of this new environment depends on clean data and trusted attribution.
As a Certified Partner, YouAppi can support:
When customers invest in cross screen performance, they are no longer guessing at what worked. They see the full picture. They understand which touchpoints spark intent and which ones close the loop. They can build campaigns around actual behavior, not assumptions.
Certification moves this from possible to predictable. It gives YouAppi a stronger foundation to innovate, scale, and refine the way mobile retargeting and CTV work together.
We are proud to be a Kochava Certified Partner. More importantly, we are energized by what this means for our customers. The future of mobile growth is cross screen. It is measurable. It is personalized. It is built on partnerships that prioritize integrity and accuracy at every step.
This certification strengthens everything YouAppi is building for 2026 and beyond. It gives us new tools and tighter alignment that directly benefit advertisers who are ready to move from fragmented measurement to unified understanding.
If you are preparing your strategy for next year, now is the time to upgrade your cross screen approach.
Contact YouAppi about running smarter performance campaigns that connect CTV and mobile into one continuous journey grounded in certified measurement you can trust.
Explore Kochava’s omnichannel solutions and learn how their Certified Partners can help your brand measure what matters.