A Milestone Moment for Retargeting Performance
We’re proud to announce our leading recognition in AppsFlyer’s 2025 Performance Index 18. This industry achievement is a validation of the strategy, innovation, and collaboration behind every campaign we run. As mobile marketers prioritize retention and lifetime value, performance-driven retargeting has become essential to sustainable growth.
Earning 30 badges in Index 18 underscores YouAppi’s commitment to delivering measurable, meaningful re-engagement outcomes for brands worldwide, which has more than doubled our achievement from the prevous Index 17 at 14 total badges.
What Is the AppsFlyer Performance Index?
The AppsFlyer Performance Index is the mobile industry’s leading benchmark for evaluating media source performance across engagement, remarketing, and overall impact. Since 2015, it has become the most trusted reference for how media partners perform in real marketing environments.
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The 2025 Index analyzes:
- 16.2B non-organic installs
- 39K apps
- 9.6M remarketing conversions
- 88 qualified media sources
Key Themes in the 2025 Edition
- Intensifying competition at the top
AppLovin, Mintegral, Meta Ads, and TikTok for Business are gaining traction as ecosystems shift. - Selective, efficiency-driven media investment
Ad spend increased, especially on iOS, with sharp concentration among top performers. - Renewed momentum in iOS
Improved optimization frameworks and stronger creative performance fueled growth.
YouAppi Earns 30 Total Badges in Index 18
Ranked for volume and power globally, we are very happy to see growth across all markets, placing for all regions individually while also increasing our appearances for all global gaming categories as well.
Global Rankings
A leading global position with #4 Power and #3 Volume, showcasing elite performance in re-engaging high-LTV Casino users worldwide.
iOS – Casual
Balanced, high-efficiency results with #5 Power and #5 Volume, highlighting strong creative and audience modeling for Casual games on iOS.
Android – Casino
YouAppi lands #4 Power and #4 Volume globally, reflecting precision and scale in one of the most competitive retargeting categories.
Android – Casual
YouAppi earns #7 Power and #6 Volume, showing reliable re-engagement performance across a massive global player base.
iOS – All Categories
A strong cross-vertical presence with #6 Power and #6 Volume, validating YouAppi’s premium iOS performance worldwide.
Android – All Categories
Global Android impact with #9 Power and #9 Volume, reinforcing scale across multiple verticals and user cohorts.
Regional Rankings
APAC
Android – Casino
Top-tier performance in APAC Casino with #3 Power and #3 Volume, reflecting strong re-engagement across high-value player segments.
Android – All Categories
YouAppi holds #8 Power and #8 Volume for Android across APAC, demonstrating consistent impact in a market defined by rapid growth and high mobile demand.
iOS – All Categories
A strong iOS showing with #7 Power and #7 Volume, underscoring the rise of post-ATT efficiency and YouAppi’s growing footprint across the region.
North America
iOS – Casino
YouAppi ranks #4 Power and #2 Volume, demonstrating top-tier reach and effectiveness in North America’s most valuable gaming segment.
Android – Casino
Consistent performance with #5 Power and #3 Volume, reflecting strong reactivation among high-value Casino players.
iOS – All Categories
A strong iOS footprint with #9 Power and #5 Volume, speaking to effective re-engagement in a privacy-first environment.
Android – All Categories
YouAppi secures #9 Power and #6 Volume, a solid showing across one of the most mature and competitive markets.
Europe
Android – All Categories
YouAppi ranks #8 in Power and #10 in Volume for Android retargeting in Europe — a solid performance in one of the world’s most diverse and competitive gaming regions.
Why Retargeting Matters in 2025
In a privacy-first, signal-light environment, post-install engagement is essential for growth.
Leading brands invest in retargeting because it:
- Reactivates dormant users - driving more engagement
- Deepens engagement and LTV - more conversions
- Reduces churn - keeps quality users active
- Drives incremental revenue - true value for investment
- Maximizes existing audiences - push for conversions
YouAppi helps brands turn dormant users into high-value customers through AI-driven remarketing.
How YouAppi Powers High-Performance Retargeting
- Dynamic Audience Modeling: Our platform identifies users most likely to re-engage using real-time and predictive signals.
- Dynamic Creative Optimization: We continuously refine creative performance to maximize conversions.
- Real-Time Performance Optimization: Our platform optimizes bidding and pacing to maximize ROI.
- Ongoing Strategy Sessions: We collaborate closely with clients to uncover opportunities, align with product milestones, and refine campaign strategies.
Built for the Moment
With evolving attribution models, stricter privacy frameworks, and heightened competition, retention is more critical than ever. YouAppi delivers:
- Intelligent audience segmentation
- Automated, scalable retargeting
- Global reach with localized performance
- ROI-driven optimization
Our mission: Keep users meaningfully engaged.
Powered by Partnership
Our recognition in Index 18 is a direct reflection of the trust we share with our clients and the alignment across our global team and partners. This year, we more than doubled our rankings; a clear signal that collaborative, performance-driven retargeting works.
Thank you to our clients for your partnership, and to our team and ecosystem partners for the rigor, creativity, and heart you bring to every campaign. Together, we’re building the kind of growth that lasts.
Read the Full Report
Explore the complete AppsFlyer Performance Index 18.