Market Impacts

Leveraging Tech to Achieve Health Goals

Dayna Serxner

February 7, 2023

インクリメンタリティ計測テストでより効率化を

Takuya Miura

February 2, 2023

The Time is Now to Focus on Retargeting

Dayna Serxner

January 31, 2023

Smarter ad spend with incrementality testing

Annie Bachner

January 26, 2023

2023年のリターゲティング広告トレンド

Takuya Miura

January 25, 2023

CTV Advertising 101 - Part 2

Nancy Roberts

January 24, 2023

CTV Advertising 101 - Part 1

Nancy Roberts

January 17, 2023

2023 Retargeting Ad Spend Trends

Hilit Mioduser-Ames

January 12, 2023

2022 Year End Marketing Spend Recap

Dayna Serxner

January 10, 2023

Retargeting iOS users

Lina Rowan

January 5, 2023

Apps to Kick Start the New Year

Dayna Serxner

January 4, 2023

The Top Apps to Wrap Up 2022

Dayna Serxner

December 29, 2022

These Will be the 4 Biggest Mobile Marketing Trends of 2023

Nancy Roberts

December 28, 2022

How to Create a Winning Ad Budget

Naomi Shebah

December 28, 2022

Deck the Halls with Mobile Retargeting

Ashley Schmitt

December 22, 2022

Holiday Mobile Shopping Trends

Dayna Serxner

December 13, 2022

The Way to Retarget Your Mobile Game in 2023

Hilit Mioduser-Ames

December 6, 2022

What is a DSP and why do brands need one?

Brandon Lopez

December 1, 2022

Spending Power of Gen Z

Dayna Serxner

November 30, 2022

Creating Value Using Retargeting

Naomi Shebah

November 23, 2022

Cyber Monday Mobile App Shopping Tips

Dayna Serxner

November 22, 2022

Cyber Five Mobile Marketing Tips

Hilit Mioduser-Ames

November 16, 2022

'Tis the Season to Deliver

Dayna Serxner

November 15, 2022

App Re-engagement Strategies in the Privacy Era

Meiry Vaknin

November 10, 2022

Make a Lasting Evergreen Impression on Users

Dayna Serxner

November 9, 2022

Mobile Apps: Santa's Little Helpers

Dayna Serxner

November 4, 2022

5 Ways to Increase App User Retention and Engagement

Angela Humphrey

October 25, 2022

A Retailer’s Guide to Mobile Growth and Retention

Ashley Schmitt

October 20, 2022

Creating a Hyper-Personalized Marketing Strategy

Dayna Serxner

October 18, 2022

Mobile App Opportunities in Europe

Xavier Bourlard

October 12, 2022

5 Reasons Gaming Apps Need Retargeting Now

Nancy Roberts

October 5, 2022

クリエイティブとビュースルーアトリビューション：Post-IDFA時代にどう影響するのか。

Takuya Miura

September 29, 2022

Holiday Shopping Trends to Look For in 2022

Xavier Bourlard

September 29, 2022

App Tech Trends Predictions for 2023

Dayna Serxner

September 27, 2022

Retargeting Best Practices for Android Users

Angela Humphrey

September 21, 2022

Retargeting for Social Gambling Apps

Hilit Mioduser-Ames

September 1, 2022

The State of Food and Beverage Apps

Dayna Serxner

August 30, 2022

Top Game App Trends in H1 2022

Lina Rowan

August 25, 2022

Importance of Customer Lifetime Value (LTV) Prediction

Dayna Serxner

August 23, 2022

How to Retarget Your Rewards App

Meiry Vaknin

August 18, 2022

Retaining Users in an Uncertain Economic Climate

Lina Rowan

August 11, 2022

Do's & Don'ts of User Churn Analysis: How to Conduct a Churn Analysis

Naomi Shebah

August 9, 2022

Top Apps of 2022 So Far By Downloads

YouAppi Marketing

August 4, 2022

App Cross-Promotion Ad Formats & Methods

Meiry Vaknin

July 14, 2022

How to Retarget & Market Your Subscription App

Ran Zukerman

July 7, 2022

User Churn 101 ユーザー離脱時間という概念

Takuya Miura

July 6, 2022

Creatives & View-Through Attribution: What’s Working Post-IDFA

Nai Saeturn

June 30, 2022

Overheard MAU 2022

Ashley Schmitt

June 23, 2022

Who's Winning the Top Food & Restaurant Delivery App War?

Xavier Bourlard

June 21, 2022

AIとマシーンラーニングの違いって？

Takuya Miura

June 20, 2022

How to Market Your Crypto App

Dayna Serxner

June 7, 2022

Winning Win-back Strategies

Lina Rowan

June 2, 2022

Mobile Banner Ads: Ultimate Guide to Success

Dayna Serxner

May 24, 2022

リターゲティングキャンペーンにパレートの法則を活用する

Takuya Miura

May 17, 2022

Scale in the Programmatic Market

Hilit Mioduser-Ames

May 11, 2022

Travel App Deep Dive: Revenge Travel

Dayna Serxner

May 10, 2022

The Fintech Mobile Gold Rush

Angela Humphrey

April 14, 2022

M-Commerce Apps Strategic Benefits

Dayna Serxner

April 12, 2022

European App Trends 2022

Xavier Bourlard

April 5, 2022

Closing the Circle - Women in Leadership - YouAppi

Ashley Schmitt

March 29, 2022

Advertising in the Metaverse

YouAppi Marketing

March 17, 2022

The Future of NFTs in the App Universe

YouAppi Marketing

March 8, 2022

Wellness Apps: Level Up Your Game in 2022

Xavier Bourlard

March 4, 2022

Breaking up with Facebook

Moshe Vaknin

February 24, 2022

Mobile Deep Dive: The Rise of Subscription-Based Apps

Dayna Serxner

February 23, 2022

Consumer Spending Habits & Valentine's Day

Dayna Serxner

February 8, 2022

How Shopping Apps Can Confront the Supply Chain Crisis

Meiry Vaknin

February 3, 2022

Mobile Streaming Deep Dive: The OTT Revolution

Eden Baniel

February 1, 2022

The Gen Z eCommerce App Trends You Need to Know for 2022

Nancy Roberts

January 27, 2022

How App Remarketing Works: Your Official Guide to Mobile App Retargeting

Eden Baniel

January 12, 2022

テルアビブテックハブ：イノベーションとスケーラビリティの本拠地

YouAppi Marketing

January 6, 2022

The Tel Aviv Tech Hub: A Home to Innovation and Scalability

Eden Baniel

January 5, 2022

2021 E-Commerce Holiday Planning App Guide

Hilit Mioduser-Ames

November 24, 2021

Pulse on Current App Trends, October 2021

Raymond Morales

November 18, 2021

Shopping Deep-Dive: How the Mobile Experience Has Transformed eCommerce

Eden Baniel

November 16, 2021

Pulse on Current App Trends, September 2021

Matthew Kloss

October 14, 2021

Pulse on Current App Trends, August 2021

Raymond Morales

September 16, 2021

Pulse on Current App Trends, July 2021

Raymond Morales

August 19, 2021

Is Europe Leading the Way in Data Privacy?

Peter Koczak

July 29, 2021

Pulse on Current App Trends, June 2021 & H1 2021

Dayna Serxner

July 22, 2021

Virtual to In-Person: A Post-Pandemic Changing Market

Eden Baniel

July 15, 2021

WWDC2021を踏まえたプログラマティックなユーザー獲得の価値とは

Takuya Miura

July 14, 2021

The Value of Programmatic User Acquisition in Light of WWDC2021

Meiry Vaknin

July 8, 2021

Wander Vision: How Apps Can Reboot Travel with Technology

Leo Giel

June 25, 2021

AppleがIDFAを変更してもアプリマーケティング担当者がリターゲティングを行うべき理由

Izumi Ryosuke

June 4, 2021

Your Guide to Pre-Permission IDFA Opt-In

Eyal Hilzenrat

April 13, 2021

Growing Personal Connections in a Tech-Driven Setting

Eden Baniel

March 23, 2021

Apple vs. Facebook: What Mobile Marketers Need to Know

Eyal Hilzenrat

March 11, 2021

The Day the IDFA Goes Away

Ashley Schmitt

February 25, 2021

Building Trust in a Privacy-Forward Climate

Eden Baniel

February 23, 2021

The OTT Mobile Marketing Opportunity

Peter Koczak

February 5, 2021

How to Prepare for Apple's IDFA Changes

Meiry Vaknin

January 28, 2021

Moshe Vaknin's 2021 Mobile Predictions

Moshe Vaknin

December 29, 2020

Happy Single's Day 2020!

Nisan Schitrit

November 10, 2020

3 IDFA Myths and What You Need to Know

Michael Zaslansky

August 19, 2020

Free App Trials During COVID19: Where Are They Now?

Angela Humphrey

August 14, 2020

JP - 有効なインクリメンタルリフトテストの手法：Ghost AdsとPSA

Takuya Miura

July 28, 2020

The Mobile Gaming Gold Rush In Review: H1 2020

Angela Humphrey

July 23, 2020

Gaming Ad Formats: A Deep Dive

Guest Author

June 17, 2020

CES uncovered: 2020 is the Year of Connected Fitness

Nancy Roberts

January 29, 2020