Tech

How to improve your omnichannel retail strategy with geo-targeted mobile advertising

Lina Rowan

December 7, 2023

Unwrapping Mobile Magic with M-Commerce Trends

Dayna Serxner

December 5, 2023

Sleigh the Game: Holiday Strategies for Dynamic Mobile Creatives

Dayna Serxner

November 28, 2023

Home for the Holidays: Dating App Trends in 2023

Dayna Serxner

November 21, 2023

QSR App Retention During The Holidays

Dayna Serxner

November 14, 2023

Game, Set, Play: Connected TV’s Impact on Live Sports Viewing

Dayna Serxner

November 1, 2023

How Augmented Reality Can Enhance Mobile Marketing Initiatives

Dayna Serxner

October 24, 2023

Prepare for the Holiday Season Using Retargeting Strategies

Dayna Serxner

October 11, 2023

How Programmatic Advertising Can Help you Reach High Value Customers

Angela Humphrey

October 5, 2023

Gen Z Mobile App Spending Trends

Dayna Serxner

October 3, 2023

Machine Learning’s Effect on Mobile Advertising

Dayna Serxner

September 27, 2023

Leveraging STP Marketing Model for User Retention

Dayna Serxner

September 19, 2023

The Value of User Retention

Dayna Serxner

September 12, 2023

Build Better Creative Content with MRAID Banner Ads

Dayna Serxner

September 6, 2023

Smartphone User Trends 2023

Dayna Serxner

August 29, 2023

What Privacy Manifests mean for your app marketing campaigns

Ran Zukerman

August 24, 2023

3 Strategies to Reduce App User Churn

Dayna Serxner

August 22, 2023

Fixing a Leaky Mobile Marketing Funnel

Dayna Serxner

August 15, 2023

Mobile Industry Consolidation

Dayna Serxner

August 8, 2023

Androidのグーグルのプライバシー・サンドボックスとは

Takuya Miura

August 7, 2023

Steps For Building an Effective Creative Strategy

Dayna Serxner

August 1, 2023

Digging into Google’s Privacy Sandbox on Android

Dayna Serxner

July 27, 2023

商品フィードによるダイナミッククリエイティブ最適化の価値

Shohei Inaba

July 21, 2023

The value of dynamic creative optimization with product feeds

Priscilla Venanzi

July 20, 2023

Cashing In: Growing a Loyal Fintech User Base

Dayna Serxner

July 18, 2023

モバイルアプリのユーザー増加のためのディープリンク

Aka Zhumatassova

July 14, 2023

Why Run Retargeting Alongside User Acquisition

Dayna Serxner

July 12, 2023

Deep Linking for Mobile App User Growth

Dayna Serxner

July 6, 2023

インクリメンタリティ計測（純増CV計測）におけるQ&A

Takuya Miura

July 6, 2023

In-App Advertising for Mobile Games

Dayna Serxner

June 27, 2023

Top Mobile Apps for H1 2023

Dayna Serxner

June 20, 2023

App Marketing for Hard-core and Mid-core Gaming Apps

Dayna Serxner

June 15, 2023

The Influence of AI on Mobile Apps

Dayna Serxner

May 30, 2023

Cross Promotion for App Growth

Dayna Serxner

May 22, 2023

Summer Travel App Survival Guide

Dayna Serxner

May 9, 2023

Leveraging Technology to Reach Advertising Goals

Dayna Serxner

May 2, 2023

How Retargeting Drives ROI Post Pandemic

Dayna Serxner

April 27, 2023

Advertising Tips to Win the Gen Z Audience

Nancy Roberts

April 25, 2023

Improving Retention with Predictive Advertising

Dayna Serxner

April 18, 2023

Proving Marketing Value to Your CFO

Dayna Serxner

April 11, 2023

Incrementality testing Q & A

Hilit Mioduser-Ames

April 6, 2023

Winning Users with Mobile Advertising

Dayna Serxner

April 4, 2023

How to use web3 to market your app

Nancy Roberts

March 30, 2023

iOS User Acquisition and Retargeting in The Privacy-First Era: YouAppi and SplitMetrics Webinar

YouAppi Marketing

March 29, 2023

The Do’s and Don'ts of App Retargeting Campaigns

Dayna Serxner

March 28, 2023

Post Pandemic Mobile Gaming Trends

Dayna Serxner

March 21, 2023

How retargeting creates value for travel apps

Ashley Schmitt

March 16, 2023

March Madness: A Sports Betting App Guide

Dayna Serxner

March 14, 2023

Maximizing Mobile Gaming Ads

Priscilla Venanzi

March 7, 2023

The difference between deterministic and probabilistic data

Tal Cohen

March 2, 2023

How Connected Tv is Transforming Advertising

Dayna Serxner

February 28, 2023

この春、アプリリターゲティング戦略を一新しよう！

Takuya Miura

February 22, 2023

Renewing Growth Strategies This Spring

Meiry Vaknin

February 21, 2023

Make Users Fall in Love with Your App

Dayna Serxner

February 14, 2023

Leveraging Tech to Achieve Health Goals

Dayna Serxner

February 7, 2023

インクリメンタリティ計測テストでより効率化を

Takuya Miura

February 2, 2023

The Time is Now to Focus on Retargeting

Dayna Serxner

January 31, 2023

2023年のリターゲティング広告トレンド

Takuya Miura

January 25, 2023

CTV Advertising 101 - Part 2

Nancy Roberts

January 24, 2023

AI will enhance the future of ad tech - 3 reasons why

Meiry Vaknin

January 19, 2023

CTV Advertising 101 - Part 1

Nancy Roberts

January 17, 2023

2022 Year End Marketing Spend Recap

Dayna Serxner

January 10, 2023

Apps to Kick Start the New Year

Dayna Serxner

January 4, 2023

The Top Apps to Wrap Up 2022

Dayna Serxner

December 29, 2022

Holiday Mobile Shopping Trends

Dayna Serxner

December 13, 2022

Asking ChatGPT: Why is Retargeting Valuable?

ChatGPT

December 9, 2022

Getting to the Core of Gaming Apps

Dayna Serxner

December 8, 2022

What is a DSP and why do brands need one?

Brandon Lopez

December 1, 2022

Spending Power of Gen Z

Dayna Serxner

November 30, 2022

Cyber Monday Mobile App Shopping Tips

Dayna Serxner

November 22, 2022

'Tis the Season to Deliver

Dayna Serxner

November 15, 2022

App Re-engagement Strategies in the Privacy Era

Meiry Vaknin

November 10, 2022

Make a Lasting Evergreen Impression on Users

Dayna Serxner

November 9, 2022

Mobile Apps: Santa's Little Helpers

Dayna Serxner

November 4, 2022

YouAppi on AppsFlyer’s Performance Index 15 for Remarketing

YouAppi Marketing

October 18, 2022

Creating a Hyper-Personalized Marketing Strategy

Dayna Serxner

October 18, 2022

Mobile App Opportunities in Europe

Xavier Bourlard

October 12, 2022

クリエイティブとビュースルーアトリビューション：Post-IDFA時代にどう影響するのか。

Takuya Miura

September 29, 2022

マーケティングにおける統計的有意性の算出方法

Takuya Miura

September 29, 2022

App Tech Trends Predictions for 2023

Dayna Serxner

September 27, 2022

How to Calculate Statistical Significance in Marketing

Dayna Serxner

September 15, 2022

Retaining Users in an Uncertain Economic Climate

Lina Rowan

August 11, 2022

Do's & Don'ts of User Churn Analysis: How to Conduct a Churn Analysis

Naomi Shebah

August 9, 2022

Creatives & View-Through Attribution: What’s Working Post-IDFA

Nai Saeturn

June 30, 2022

AIとマシーンラーニングの違いって？

Takuya Miura

June 20, 2022

The Difference Between AI and Machine Learning

Hilit Mioduser-Ames

June 9, 2022

How to Market Your Crypto App

Dayna Serxner

June 7, 2022

Mobile Banner Ads: Ultimate Guide to Success

Dayna Serxner

May 24, 2022

How to choose the right retargeting partner

Angela Humphrey

May 5, 2022

What is Programmatic Cross-Promotion?

Hilit Mioduser-Ames

April 7, 2022

How Does a DSP Work?

Hilit Mioduser-Ames

March 24, 2022

Advertising in the Metaverse

YouAppi Marketing

March 17, 2022

The Future of NFTs in the App Universe

YouAppi Marketing

March 8, 2022

Breaking up with Facebook

Moshe Vaknin

February 24, 2022

Mobile Deep Dive: The Rise of Subscription-Based Apps

Dayna Serxner

February 23, 2022

How to run an incrementality test

Hilit Mioduser-Ames

February 10, 2022

The Evolution of User Acquisition - An Era of Consolidation

Dayna Serxner

January 25, 2022

テルアビブテックハブ：イノベーションとスケーラビリティの本拠地

YouAppi Marketing

January 6, 2022

The Tel Aviv Tech Hub: A Home to Innovation and Scalability

Eden Baniel

January 5, 2022

Incrementality testing for retargeting 101

Hilit Mioduser-Ames

December 9, 2021

5 Questions You Haven't Asked Your DSP (and need to)

Angela Humphrey

August 26, 2021

The Value of Programmatic User Acquisition in Light of WWDC2021

Meiry Vaknin

July 8, 2021

YouAppi Reveals Proprietary Contextual Targeting Algorithm Ahead of Apple's IDFA Changes With iOS14

YouAppi Marketing

March 24, 2021

Incrementality: The Best Measure for Ad Success

Angela Humphrey

May 22, 2020

Tech Companies Fight COVID-19 Misinformation

Ashley Schmitt

March 13, 2020

Why Mobile FinTech Is Becoming a Millennial Trend

Nancy Roberts

December 22, 2019