Anywhere from 3 to 6 weeks
The time it takes to see the results is based on many parameters on a case-by-case basis, dependent on specifics such as the size of the app and goals.
YouAppi works with DMPs such as LiveRamp, MParticle, and many others. We can integrate with additional DMPs in order to streamline cooperative mobile app ad efforts.
Depending on specifics such as the campaign, audience, and goals, we adjust the type of ad we use. For complete details on all our ad specs, visit: http://support.youappi.com/. Here are some examples of the creatives we can provide:
Top Performing Banner Ad Sizes
300×250 – Medium rectangle
336×280 – Large rectangle
728×90 – Leaderboard
300×600 – Half page or large skyscraper
320×50 – Mobile leaderboard
YouAppi is a different platform. You're not bidding in the same way on all of the same users (at least, not at the same time or in the same context). YouAppi offers complete transparency and visibility into the exchange, apps, placement, creative, and strategy.
YouAppi’s AI-powered, proprietary technology works with advanced algorithms to improve user engagement, retention, and click-out rate by strategically targeting the right audience segment with the right message or offer.
Retargeting applies to an active user who initiated but did not go through the entire user experience while re-engagement refers to a dormant user strategy. Both retargeting and re-engagement refer to existing users who have the app installed.
Let's take a live example. Your company is running two separate campaigns:
>>More details: The user downloads and opens the app, but he has rarely returned to browse or purchase. In-app advertising reminds the user of his interest. The user clicks to return to the app to review the specific product, order, or aspect of the app where they are likely to browse or purchase - driving conversion of an active user, a few days after the install, for instance.
>>More details: YouAppi identifies the users who are likely to re-engage based on their behavior and find the users wherever they are. YouAppi delivers engaging offers, based on individual user intent and ensures the best performing creative is displayed. YouAppi brings the user back to relevant content (e.g. via deep-linking) within your app.
***The amount of time and the amount of actions, purchases, registrations, app opens, etc. can be defined.***
We work with a flexible model so that we can adjust the CPM rate to improve performance and see the best results.
Effective cost per action per in-app event (total cost divided by the number of times the event in question was recorded). This calculation is event-specific to the KPI or goal of the client.
We accept payments over the course of 30 days and typically in ACH transfers.
We have invested millions in proprietary fraud detection. YouAppi has a certificate of patent for its App-Scanner system (Patent No. 249979) under the title of invention: System and method for monitoring electronic content. Among other things, the App-Scanner enables YouAppi to monitor the flow of control messages during the ad serving process and detect, and then prevent, a wide range of fraud cases.
We continuously monitor and test for malware apps, responsible for click injection and alert our data scientists to examine suspicious sources. YouAppi is also a TAG “Certified Against Fraud” member and works with a number of other fraud protection partners.
We have several ways to ensure the highest quality of our in-app advertising.
YouAppi provides reports and dashboard access supported by phone calls with your dedicated mobile app marketing specialist.