Happy June, Star Gazers, and welcome to another round of Appstrology horoscopes! Astrologer and mobile marketer, Ariel Neidermeier, gives the key astrology of the month for the 12 signs to help you better market your app using insights from the stars. Make sure to read the forecast for the sign of your Ascendant (also known as your Rising sign) for the most accurate forecast. You can use free digital resources or apps to calculate your Ascendant sign using your birth data.

Aries

A focus on communication is in store for you this month Aries with Mercury’s retrograde from May 29 until June 22 falling in your 3rd house of communication. Since Mercury will also be in Gemini, the sign of communication and also its home sign, the effects on your day-to-day conversations will be strong. This is especially the case with communication with siblings, neighbors, coworkers or anyone you speak to on a daily basis. This retrograde will be a wonderful time to recalibrate and review your approach when it comes to articulating your ideas and needs. Focus on facts (rather than feelings) and remember that clarity is key.

The solar eclipse on June 10 will be a time to start new conversations or take on a new conversational approach. Saturn will be squaring Uranus in your 2nd house of resources so a shake up in your personal finances should be expected on or around June 14. No matter the discomfort of this shake up in the moment, remember the ultimate outcome will be greater financial independence.

How to integrate this into your mobile marketing strategy:

Review your messaging strategy this month and consider testing a new version of your IDFA ATT Prompt. In this transitional period immediately following Apple’s IDFA changes, marketers should do extensive testing to figure out the best practices for their ATT prompts and pre-prompts. The size of the pre-permission prompt, when it’s displayed, how it’s designed, and the copy used in the call-to-action button, can all have a direct impact on whether a user chooses to opt in. Use Mercury’s retrograde (May 29-June 22) to review your verbiage. When in doubt, test it out.

Taurus

Lots of personal finance questions should come up this month for you Taurus with Mercury’s retrograde transiting your 2nd house of personal finance. Need to change your budget, or create a budget altogether? If you’re solid on your spending habits then the way you communicate your worth via your resources might be in need of a makeover. Remember, money does not equal personal value. Notice if you use purchases to boost your confidence or make you feel good. On the other hand, if you’re a consummate saver, examine whether that behavior is rooted in feelings of scarcity. Create a list of financial goals you want to manifest on the June 10 solar eclipse.

Around the Saturn-Uranus square on June 14 you might feel impulsive urges to change your life. Make a list of things that feel restrictive in your life and identify which of these things are within your control. By the end of the year you’ll have another opportunity to liberate yourself from restrictions that are within your control. For now, don’t make any rash decisions.

How to integrate this into your mobile marketing strategy:

Time to review your monetization strategy and whether the partners and campaigns you’re running are driving ROI. The Mercury retrograde this month will give you an opportunity to recalibrate your spending if needed. Make an internal list of revenue goals you want to achieve on or around the June 10 solar eclipse. When Mercury goes direct on June 22, all systems go!

Gemini

Happy birthday Gemini! All signs of the Zodiac can learn from your inquisitive, curious, light and bright nature. That said, don’t be surprised if you feel a total personality shift this month. With Mercury retrograding through your first house of self, you might feel less chatty (or more chatty!) than usual. If you don’t feel like yourself, examine the personal narrative you’ve created about your identity. Perhaps you’re not always the social butterfly and that’s OK! A new understanding of who you are and what you need could come about on or around the June 10 solar eclipse. Additionally, the Saturn-Uranus square on June 14 will have you doing some deep, internal reflection on the ways your personal narrative might be holding you back from authentic wholeness. In other words, what stories do you tell yourself about yourself and are they still relevant? Lean into the change.

How to integrate this into your mobile marketing strategy:

This month would be a good time to review your first impressions on your users. Consider ways you could improve your App store verbiage and onboarding flow to clearly communicate to your users what your app is about. App functionality grows and evolves (just like people do!). Make sure how you’re presenting your product still fits the product itself.

Cancer

Limiting beliefs and subjective thinking will be on display this month for you, Cancer, with Mercury retrograding through your 12th house of self undoing. You are one of the most emotionally connected signs of the Zodiac but sometimes that intuitive sensitivity can create confusion between your feelings and the facts. Did someone in your life really do something hurtful or was that just how it felt? Since Mercury rules communication, negative self-talk will especially be on display this month. Revise the way you talk about yourself to yourself.

The June 10 solar eclipse would be a wonderful time to set up a new radical self care routine. This might include journaling or saying positive affirmations to yourself in the mirror. This growth work is sure to coincide with a recalibration in your friendships on or around the Saturn-Uranus square on June 14. Don’t be afraid of new boundaries with friends. It might feel less intimate but fact is it will create more authentic (and healthy!) relationships in the end.

How to integrate this into your mobile marketing strategy:

This month should be about reviewing work life mental health. Do you feel supported by your team at work? Do you get drawn down by workplace politics and dynamics? Make a list of all the things you feel stressed about at work and how they make you feel. Now make another list of all the things you’re stressed about at work and how you wish you felt. Remember, you might not be in total control of your work life but you can control your reactions to it.

Leo

This month would be a good one to review your approach to friendship, Leo, with Mercury retrograding back through your 11th house of community. There may be changes you need to make in how you communicate with your friends or in your friend group. Challenges related to gossip and information that’s weaponized might come up in this regard. It might be time to look critically at your approach to information and how you might engage in inadvertent gossip. Renew your commitment to building healthy, communicative friendships on or around the June 10 solar eclipse. Be open to new responsibilities at work when Saturn and Uranus square each other on June 14. If these opportunities arise because of shocking events, remember: never waste a good crisis.

How to integrate this into your mobile marketing strategy:

What’s your customer service messaging strategy and does it compassionately address users’ concerns? Do you give customers complimentary upgrades when mistakes happen? These would be good questions to consider during Mercury’s retrograde until June 22. Remember, a compassionate, responsive customer service strategy builds brand loyalty.

Virgo

Mercury will be retrograding through your 10th house of career, Virgo, so communication with your boss or people you manage will be a focus. Is it time to be more authentic about your needs to your manager? Is it time to be more direct with your direct reports about your expectations? The June 10 solar eclipse would be a good time to take a new approach to the way you converse with colleagues. Air on the side of clarity, directness and inform your conversations with data.

An opportunity to travel or expand your personal beliefs could come about on or around June 14 when Saturn and Uranus will square in your 9th house of personal expansion. It will become obvious around this time if areas of your life are holding you back from evolving as your values do. Look to mentors and spiritual guidance to give you advice on how to forge a more aligned life.

How to integrate this into your mobile marketing strategy:

This month is the time to review your overall brand identity and how your app shows up in the world. A great place to start are your brand values. Are your communications about your app consistent with your brand values across assets? Do your partnerships with other brands reflect those values? Are there opportunities to further communicate your values via social impact initiatives? Create a roadmap of the brand identity you want to cultivate on the June 10 solar eclipse. Start taking action towards your goals after Mercury goes direct on June 22.

Libra

Personal beliefs, hopes and fears will be the theme of your month Libra, with Mercury retrograding back through your 9th house of personal growth. It’s time to re-examine your values and how they fit into your life goals. The June 10 solar eclipse in Gemini would be a wonderful time to make a list of topics and destinations you’d like to explore. What inspires you? The answer to this question might undergo a shift this month. Remember, it’s OK to change your mind about what you want in life.

Saturn and Uranus will be squaring on June 14 in your 8th house of deep feelings. This will be the second time these planets have squared each other in 2021 (the first occurred on February 14). Notice what comes up and how it might reflect unconscious fears holding you back. Think back to February 2021 and whether similar themes were at play in your life then too. When Mercury goes direct on June 22, put your personal growth plans into action by making travel plans or enrolling in new educational pursuits for 2022.

How to integrate this into your mobile marketing strategy:

If your app feels like it has drastically departed from its core product or value proposition, this month is a good time to re-evaluate your approach. Take June while Mercury is in retrograde to review your app’s mission and make some big decisions about what your goals are in 2022. As you build this roadmap, try not to be too concerned with what your competitors are doing. Fears are a theme for you this month, Libra, so keep watch of when you might be getting caught up in them. Competition is a great motivator of innovation but it can also push your product in a direction you never meant to go. Look objectively at the market, identify the gaps and don’t be afraid to do things differently.

Scorpio

What makes you feel emotionally secure, Scorpio? With Mercury retrograding through your 8th house of deep feelings and fears, emotional security in your relationships will be a theme. Are there ways to be vulnerable and open about your fears in your relationships to inspire greater intimacy? As one of the most mysterious signs in the Zodiac, truly no sign is better at appearing in control. Consider the ways not needing anyone leads to loneliness. Experiment with airing your vulnerabilities to the close confidantes around you who have earned your trust.

Saturn’s square with Uranus on June 14 will fall in your 7th house of relationships. If you are partnered, you might feel restricted by your relationship. If you are unpartnered, you might feel restricted by the prospect of a relationship. Remember to go back to your feelings of loneliness and be honest with yourself. It’s time to look at the ways you might be holding yourself back from building greater connection and intimacy in your life.

How to integrate this into your mobile marketing strategy:

This month would be a good time to critically reflect on user feedback. Do you have a strategy in place for reviewing and integrating user reviews into your product pipeline? Remember the customer is always right (even when they’re wrong). Think of ways you can be more emotionally aligned with what your user wants to improve your product.

Sagittarius

This month will be about building better communication in your relationships, Sagittarius, with Mercury retrograding through your 7th house of partnership. From May 29 until June 22 there may be more opportunities to create more open lines of communication in your one-on-one relationships. These opportunities may come about via miscommunications, disagreements and other potential challenges. Before you get stressed remember: all of these events are opportunities to build a healthier, stronger, more communicative relationship. With that in mind, make a list of qualities you want to cultivate in your relationship on or around the June 10 solar eclipse with an eye towards working together. Make changes to your work routine on or around the June 14 Saturn-Uranus square when your work schedule might start to feel overbearing in your daily life. If wellness needs come up at this time, make some adjustments to create a healthier, more balanced life.

How to integrate this into your mobile marketing strategy:

Partner integrations and co-branded initiatives would be good to explore this month, Sagittarius. Also, taking time to review your current partners and whether the relationship is still aligned. If it’s clear that your partner is not holding up their end of the relationship, it might be time to call it quits after Mercury stations direct on June 22. Check in with yourself on a wellness level mid-June when Saturn and Uranus square each other. Hustling is cool but wouldn’t you agree that when you feel healthy, your work improves too? Prioritize your wellness this month.

Capricorn

Communication related to your work and day-to-day life will be on display this month, Capricorn, with Mercury retrograding back through your 6th house of routine and wellness. Double check emails, back up your work computer and take steps to avoid annoying miscommunications in your work routine especially with teammates. Also review whether your wellness goals are aligned with your current work schedule. It might be time to address some imbalances when Mercury goes direct on June 22. In the meantime, the June 10 solar eclipse would be a wonderful time to make a list of healthy habits you want to cultivate over the course of the rest of the year.

The Saturn-Uranus square on June 14 might have you feeling creatively zapped. Take a break and more importantly, give yourself a break. It’s OK to feel uninspired sometimes. Those in-between periods are often the foundation of some of the most creatively inspired periods of your life.

How to integrate this into your mobile marketing strategy:

Double check your IDFA verbiage this month and any other regular communications with users. With Mercury retrograding through your 6th house of daily routines, there could be the potential for messaging snafus like grammatically incorrect push notifications and other text errors. Get a good copywriter and triple check your localization copy to catch mistakes.

Aquarius 

Looking for new and different ways to inspire yourself will be a theme this month, Aquarius, with Mercury retrograding back through your 5th house of creativity. This might also look like taking a break rather than pushing yourself. If you have children, matters related to communication or information might come up. Stay clear on the facts when it comes to your kids. The Saturn-Uranus square will illuminate outworn dynamics in your family; more specifically, restrictive elements of your family life. That said, these restrictions might be all in your head. Before you make any brash decisions, think calmly about what changes you could make to feel more free without throwing the baby out with the bath water.

How to integrate this into your mobile marketing strategy:

Review your creative strategy this month, Aquarius, with an eye towards how Apple’s IDFA restrictions will change your ability to test different ad variants. A/B testing will be more difficult on iOS going forward. That said, creating highly variant concepts over small change iterations will attract a larger audience regardless of tracking abilities. Focus on simple and clean ads that focus on your app’s core value.

Pisces

Happy home life, Pisces! That’s your mantra of the month with Mercury retrograding back through your 4th house of home, family and roots. Reviewing your home set up -- whether that be your work from home space or other areas of your living space -- will be a theme this month. On a deeper level, you might find yourself negotiating outworn dynamics in your familial relationships. Mercury retrogrades are a time to review, revise and recalibrate. What behaviors might be playing out in your family life that might need to be upleveled? Opening  yourself to feedback from family members can be difficult but sometimes the best medicine. On June 14 when Saturn and Uranus square, think of ways to enhance your own communication by saying exactly what you think. Don’t let the fear of hurting someone’s feelings hold you back! Direct communication that focuses on the facts is best around this time.

How to integrate this into your mobile marketing strategy:

Most of us spend more time interacting with our teammates at work than our family members. In the name of investing in your work family, it’s time to review the healthy (and unhealthy) ways you interact with people in the workplace. What behaviors lead to greater cohesion? What behaviors don’t? Notice here if you start pointing fingers at other people. Think of ways to overcome toxicity by changing your energy and bringing your best self to work. This will improve your productivity and also your life in general considering how much time we spend working.