Mobile App Retargeting
Restart their engines
Use ReAppi to retain, retarget and re-engage your mobile app users.
Learn more about Our Approach to re-engagement campaigns.
Success is a numbers game. Are you winning?
Connecting with new users is just the beginning. Re-engagement campaigns keep your brand front and center and build lasting relationships with your best customers.
Why Mobile App Retargeting Matters:
Higher Retention Rates
Average App Retention
rate in 2019
Uplift in Revenue
Users never make
a purchase
More In-App Actions
Users Churn
within 90 days
Life is full of journeys. Few are worth remembering.
Find new users
Reduce cart abandonment
Personalize customer experiences
Increase conversion rates
Stay connected
Drive 2x more conversions when running a reengagement campaign with ReAppi:
Mobile App Retargeting Campaign Success Stories
Read how our clients clicked with theirs.
Pizza Hut Delivery App Retargeting Campaign Success Story
Pizza Hut is a globally known pizza restaurant chain available in Indonesia since 1984. Pizza Hut Delivery (PHD) developed in 2007 and has adapted its services to match the Indonesian city lifestyle, offering carry out or delivery only options. As a result of launching campaigns with YouAppi, Pizza Hut Delivery achieved:
Pizza Hut Delivery is a quick pizza delivery service
Pizza Hut is a globally known pizza restaurant chain available in Indonesia since 1984.
Pizza Hut Delivery (PHD) developed in 2007 and has adapted its services to match the Indonesian city lifestyle, offering carry out or delivery only options.
Drive User Retention
• Drive previous purchasers to purchase again
• Engage users using special offers
• Achieve retargeting eCPA of $2.50 per order
Segmentation & Creative A/B Testing Delivers Conversions
• Identify user segments and build funnels around postback events to indicate highly-engaged users, across different recency periods (15/30 days).
• Target users who have shown interest and viewed the menu in the last 15 days.
• Reactivate dormant high-value users who have shown activity of ‘add to cart’ in the last 30 days (non-converted users).
• Retain existing customer by targeting users who have completed purchase in the last 30 days (converted users).
• Perform creative A/B testing to each user segment to achieve higher click and conversion rates to better match creatives to consumer interests.
• Engage users with Valentines Day promotional creatives to drive purchase rates.
Creative Optimization Achieves Lower eCPA and a Higher Purchase Rate
Through creative testing and strategic targeting, we achieved the eCPA goal for re-engaged users rather quickly. Tests to each targeted user group focused on vetting and fine-tuning creatives were effective, illustrating that creative optimization was a key factor in campaign success. This, in conjunction with a holiday special promotion, led to purchases doubling during the same time frame, skyrocketing return on investment.
Pizza Hut Delivery Success Story Case Study | Mobile App Retargeting Re-engaged Users Drive Purchases
• Achieved retargeting eCPA of $2.50 in the second month of the campaign
• Achieved high purchase rate of more than 50% during holiday promotion
• Reached target CPA and increase purchase KPIs
A Delivery Case: Beyond the Pizza
As the high performance of the holiday specific budgeting concluded, a mutual decision of implementing a similar strategy towards the sudden requirement for people to work from home was quickly executed. As more organic traffic flooded the food delivery market, a retargeting strategy was key to winning over those considering multiple options for meal delivery. This allowed for an even greater increase of delivery in conversions and pizza, that may have been lost otherwise.
Kiwi App Retargeting Campaign Success Story
Kiwi.com is one of the five largest online sellers of airline tickets in Europe that provides a fare aggregator and metasearch engine on its website. Currently building the world’s first Virtual Global Supercarrier, combining air and ground transport, ride-hailing, and micro-mobility, so you can get from any A to any B easily. As a result of launching campaigns with YouAppi, Kiwi achieved:
Kiwi is a travel bookings app
Kiwi.com is one of the five largest online sellers of airline tickets in Europe that provides a fare aggregator and metasearch engine on its website.
Currently building the world’s first Virtual Global Supercarrier, combining air and ground transport, ride-hailing, and micro-mobility, so you can get from any A to any B easily.
Increasing User Bookings and ROI
• Increase number of flight bookings
• Achieve retargeting eCPA per booking of under €20
• Deliver at least 100% return on investment
Segmentation & Creative A/B Testing Delivers Conversions
• Identify user segments and build funnels around postback events to indicate highly-engaged users.
• Retarget users who have shown previous interest in a specific product using personalized ads.
• Retain frequent flyers by targeting users with high volume flight purchases to maximize their Lifetime Value.
• Perform creative and CTA A/B testing to achieve higher click and conversion rates and better match creatives to customer interests.
Creative Optimization Achieves Target KPI’s
Through creative testing and strategic targeting, we achieved the eCPA goal for re-engaged users, delivering high value frequent fliers to purchase more flights. Tests focused on vetting and finetuning creatives and calls to action were effective, illustrating that creative optimization was a key factor to campaign success and drove a high return on investment.
Kiwi Success Story Case Study | Mobile App Retargeting Personalized Ads Win Customers
• Achieved retargeting eCPA per booking of under €20
• Reached an average ROI of 110%
• Flight bookings increased by 37%
Dataduck. App Retargeting Campaign Success Story
Dataduck. is a multi-asset financial trading platform which provides quick and easy access to the market. They had a good experience from the UA activity before and now wanted to improve revenue from traders and derive new users to deposit. As a result of launching campaigns with YouAppi, Dataduck. achieved:
Dataduck. is an online trading and investment platform
Dataduck. appeared on the options market in 2014. Since then, they have continuously created a new form of trading that results in a seamless and lucrative trading platform.
Rather than simply giving traders a chance to earn, Dataduck. teaches them how with a team of world-class analysts. This team develops original trading strategies and teaches traders how to use them intelligently in open webinars and one-on-one consultations.
Increasing Retention and Lowering Cost
• Once a user registers an account, encouraging each new registered user to complete their first order.
• Growing the number of continued purchases each unique user makes in 7 days, with an emphasis on ensuring that users are making purchases more than once., thereby increasing retention.
• Lowering the cost per purchase and first order.
Drive the First Deposit
Utilizing ReAppi’s strategic retargeting and optimization, reengaging users who previously registered or completed a demo within the last 7 days, thus driving their first deposit.
Retain High Value Traders
Increase user average order value (AOV) and retaining high-value traders.
Incrementality Measurement
Utilizing Lift Analysis to prove incrementally, with a 90:10 split between the test and control group.
Surpass Expectations for ROAS
Within the first four weeks of partnering with ReAppi, Dataduck. received massive increases in ROAS, the number of unique converters, and the average order value (AOV) of unique users.
• Average of 200% ROAS in the first 4 weeks of the campaign
• AOV of unique users measured in lift analysis increased by 117%
• Increase in the number of unique converters by more than 100%
Tracking performance is easy. Integrated with all major attribution partners.
