Creative Optimization Achieves Lower eCPA and a Higher Purchase Rate
Through creative testing and strategic targeting, we achieved the eCPA goal for re-engaged users rather quickly. Tests to each targeted user group focused on vetting and fine-tuning creatives were effective, illustrating that creative optimization was a key factor in campaign success. This, in conjunction with a holiday special promotion, led to purchases doubling during the same time frame, skyrocketing return on investment. Pizza Hut is a globally known pizza restaurant chain available in Indonesia since 1984. Pizza Hut Delivery (PHD) developed in 2007 and has adapted its services to match the Indonesian city lifestyle, offering carry out or delivery only options. Pizza Hut Delivery is a quick pizza delivery service Pizza Hut Delivery Success Story Case Study | Mobile App Retargeting Re-engaged Users Drive Purchases
• Achieved retargeting eCPA of $2.50 in the second month of the campaign
• Achieved high purchase rate of more than 50% during holiday promotion
• Reached target CPA and increase purchase KPIs

A Delivery Case: Beyond the Pizza
As the high performance of the holiday specific budgeting concluded, a mutual decision of implementing a similar strategy towards the sudden requirement for people to work from home was quickly executed. As more organic traffic flooded the food delivery market, a retargeting strategy was key to winning over those considering multiple options for meal delivery. This allowed for an even greater increase of delivery in conversions and pizza, that may have been lost otherwise.
