Mobile App Retargeting

Drive User Retention

• Drive previous purchasers to purchase again

• Engage users using special offers

• Achieve retargeting eCPA of $2.50 per order

Segmentation & Creative A/B Testing Delivers Conversions

• Identify user segments and build funnels around postback events to indicate highly-engaged users, across different recency periods (15/30 days).

• Target users who have shown interest and viewed the menu in the last 15 days.

• Reactivate dormant high-value users who have shown activity of ‘add to cart’ in the last 30 days (non-converted users).

• Retain existing customer by targeting users who have completed purchase in the last 30 days (converted users).

• Perform creative A/B testing to each user segment to achieve higher click and conversion rates to better match creatives to consumer interests.

• Engage users with Valentines Day promotional creatives to drive purchase rates.

Creative Optimization Achieves Lower eCPA and a Higher Purchase Rate

Through creative testing and strategic targeting, we achieved the eCPA goal for re-engaged users rather quickly. Tests to each targeted user group focused on vetting and fine-tuning creatives were effective, illustrating that creative optimization was a key factor in campaign success. This, in conjunction with a holiday special promotion, led to purchases doubling during the same time frame, skyrocketing return on investment.

Pizza Hut Delivery Success Story Case Study | Mobile App Retargeting Re-engaged Users Drive Purchases

• Achieved retargeting eCPA of $2.50 in the second month of the campaign

• Achieved high purchase rate of more than 50% during holiday promotion

• Reached target CPA and increase purchase KPIs

A Delivery Case: Beyond the Pizza

As the high performance of the holiday specific budgeting concluded, a mutual decision of implementing a similar strategy towards the sudden requirement for people to work from home was quickly executed. As more organic traffic flooded the food delivery market, a retargeting strategy was key to winning over those considering multiple options for meal delivery. This allowed for an even greater increase of delivery in conversions and pizza, that may have been lost otherwise.

Increasing User Bookings and ROI

• Increase number of flight bookings

• Achieve retargeting eCPA per booking of under €20

• Deliver at least 100% return on investment

Segmentation & Creative A/B Testing Delivers Conversions

• Identify user segments and build funnels around postback events to indicate highly-engaged users.

• Retarget users who have shown previous interest in a specific product using personalized ads.

• Retain frequent flyers by targeting users with high volume flight purchases to maximize their Lifetime Value.

• Perform creative and CTA A/B testing to achieve higher click and conversion rates and better match creatives to customer interests.

Creative Optimization Achieves Target KPI’s

Through creative testing and strategic targeting, we achieved the eCPA goal for re-engaged users, delivering high value frequent fliers to purchase more flights. Tests focused on vetting and finetuning creatives and calls to action were effective, illustrating that creative optimization was a key factor to campaign success and drove a high return on investment.

Kiwi Success Story Case Study | Mobile App Retargeting Personalized Ads Win Customers

• Achieved retargeting eCPA per booking of under €20

• Reached an average ROI of 110%

• Flight bookings increased by 37%

Increasing Retention and Lowering Cost

• Once a user registers an account, encouraging each new registered user to complete their first order.

• Growing the number of continued purchases each unique user makes in 7 days, with an emphasis on ensuring that users are making purchases more than once., thereby increasing retention.

• Lowering the cost per purchase and first order.

Drive the First Deposit

Utilizing ReAppi’s strategic retargeting and optimization, reengaging users who previously registered or completed a demo within the last 7 days, thus driving their first deposit.

Retain High Value Traders

Increase user average order value (AOV) and retaining high-value traders.

Incrementality Measurement

Utilizing Lift Analysis to prove incrementally, with a 90:10 split between the test and control group.

Surpass Expectations for ROAS

Within the first four weeks of partnering with ReAppi, Dataduck. received massive increases in ROAS, the number of unique converters, and the average order value (AOV) of unique users.

• Average of 200% ROAS in the first 4 weeks of the campaign

• AOV of unique users measured in lift analysis increased by 117%

• Increase in the number of unique converters by more than 100%