Our Approach

YouAppi means business

We're more than a mobile marketing platform. YouAppi is the go-to for global brands wanting to grow their business.

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Measured Methodology for Long-Term Growth

YouAppi's app retargeting product, ReAppi, is built on machine learning and automation for optimization, delivering campaign success by leveraging our proprietary DMP and DSP to deploy sophisticated algorithms and scale your campaigns.

Stage 1:

Learn & Strategize

ReAppi's team of experts performs a deep dive, monitoring performance and using real time data to recommend an engagement strategy tailored to your KPIs.
Using the ReAppi DMP, the data is audited using market segmentation through cluster modeling

Stage 2:

Creatives & Approach

Our designers work with you in a consultative strategy session to identify your creative needs. We deliver highly engaging, performance driven visual creatives in formats ranging from static to video, customized to deliver the right message for your target audience

Stage 3:

Launch & Optimize

Pilot Launch

ReAppi does a pilot launch of your campaign using machine learning, running statistical methods against real data, ensuring your KPIs are meet before scaling.

Optimize - Ramp Up

Our machine learning algorithms use survival analysis to evaluate each event in the user's journey, optimizing towards your KPIs.
As a managed service, we offer daily monitoring and improvement to continuously scale your campaign on performance, optimizing towards down funnel conversions.

Stage 4:

Measure

Incrementality Measurement & Testing

At YouAppi, we are experts at using uplift modeling. Our ML uses a model to predict the causal influence of the action through data sets: treatment and control. Through ML, utilizing the ghost bidding methodology, we perform a continuous lift analysis throughout the life of the campaign, yielding highly precise results for your campaign.