Case Study | Mobile App Retargeting
Re-engaged Users Drive Revenue and DAU
Company Overview
Acme Casino is a Social Casino Games app
With over 280,000,000 installs, Acme Casino is the #1 Social Casino Games developer in the world. Acme Casino allows users to play exclusive slots, bingo and poker games.
With the Acme Casino app, users can take on challenges and get extra free casino rewards.
With 200+ premium free slots casino games and jackpot slots, there is a ton of variety available to entice each users’ personal likes and preferences.
Challenge
The main challenge in this retargeting campaign is to increase revenue and DAU by presenting special offers for segmented groups. This includes communicating new rooms, albums, features, and sales.
The goal is to reactivate churned players while keeping a high retention rate of 0.7/0.8, thereby improving the overall DAU, and maintaining 20% ROI after 7 Days.
Solution
• Utilizing all creative types such as Native Banner, Video, and Banners while running with a few variations in parallel.
• Once there is enough data, only showing the most relevant and successful ad to the user.
• Working closely with our reporting and the client’s BI reports to make the fine tunings required during the progress of the campaigns.
Results
Through the use of ReAppi’s Conversion Optimization model, ROI increased above 20% after 7 days, and maintained this increase over a 30 day period as shown.
