Case Study | Mobile App Retargeting

Acme Eats Success Story

Re-engaged Users Drive Retention

Company Overview

Acme Eats is a food and drink delivery app

Food delivery from your favorite restaurants, 24/7, 365 days a year. Acme Eats gets you what you want, when you want it.

Acme Eats is transforming the way goods move around cities through a revolutionary Urban Logistics platform that connects customers with local couriers who can delivery nearly anything from your favorite restaurant or retailer in minutes.

This model empowers communities to shop local and allows businesses to grow through their marketplace, as well as through tapping into Acme Eats’ API to offer delivery.

Challenge

Increasing User Purchases and ROI

Utilizing retargeting on a high level, targeting regionally on both OS, along with segmentation services and using a product feed to target the right user with the best messaging and image.

The challenge is making their presence known in major cities. This involves going back to previous users who purchased in the past and converting new users who hadn’t made their first order yet.

The goals include achieving a cost per first order (eCPA) up to $30 and allocating spend and best performance to the strategic markets specified.

Solution

Algorithm Learns User Behavior To Make Decisions Based on ROI and eCPA Performance

Targeting users who installed, but did not sign up or register.

Targeting users who signed up and didn’t search for a restaurant/type of cuisine.

Targeting users who searched for a restaurant or type of cuisine, but didn’t complete the purchase, which is also known as the first order.

Targeting users who ordered in the past, but weren’t active for the last 7 days.

Results

Meeting eCPA Goals

The campaign resulted in an eCPA just below $30, while spend and best performance were allocated to the strategic markets specified.

May – $23.40

June – $24.70

July – $23.70