APPS Scales Retargeting ROI with YouAppi

1. Drill & Collect app

Re-engaging high-value users and increasing ROAS at scale

Challenges: Drive users back to the game in a saturated market with low lifetime value LTV and high churn rates.

Goal: Maximize app opens while boosting D0, D7, and D28 ROAS to hit profitability targets.

Solutions: YouAppi launched a multi-phase retargeting strategy to re-engage players and sustain growth

• “Welcome Back” creative incentives (free tokens, ad-free play)
• Optimized ad formats and placements
• Performance-based segmentation with advanced targeting

While a competitor remained active, APPS paused all test campaigns with them to focus exclusively on YouAppi’s — a decision driven by superior results.

Results:

• Exceeded ROAS targets from D0 to D28 throughout Q2.
• Tripled conversion share on Android US, rising from 5% to 14%.
• Increased budget allocation for app retargeting by 10 points, a 50% growth.

2. Fashion Battle app

Sustaining revenue during the game’s final chapter

Challenges: Keep a four-year-old, update-free game profitable while preventing churn ahead of new launches.

Goal: Minimize churn and optimize spend to maintain stable ROAS in a mature lifecycle.

Solutions: YouAppi introduced a re-engagement strategy to sustain engagement and maximize ROI.

• Appi Templates, YouAppi’s proprietary interactive ad formats
• Behaviorally targeted campaigns to capture attention
• ROI-focused bidding to reduce wasted spend

Results:

• Consistently hit D0, D7, and D28 ROAS goals over the past 3+ months.
• Increased retargeting budget allocation by 46% while maintaining profitability.
• Extended the lifecycle and profitability of a sunset-phase app.

• Interactive creatives and “Welcome Back” offers boosted engagement and sustained performance.
• Rapid testing and optimization enabled campaigns to outperform competitors.
• Strong communication positioned YouAppi as a strategic partner, not just a vendor.
• Stable results and efficient spend drove retargeting’s budget share up from 20% to 30%.