Case Study | User Acquisition
Delivering Lower Costs While Scaling
Company Overview
Blue Bird is a Taxi company
The first Blue Bird taxi opened its doors in 1965, and the company has stayed on the cutting edge of transport since.
Now serving millions of passengers every month, Blue Bird moves everything from people to products with logistics services and shipping.
Challenge
• Avoid over extending their marketing budgets to challenge the competitors
• Find quality paying users at scale in a crowded taxi and ride sharing market
Solution
• Remind the public of Blue Bird’s valuable differentiators in the campaign; flexible paying options, car or motorcycle rentals, and flat rates.
• By targeting customers geographically, we helped Blue Bird find the low hanging fruit, which are the customers actively looking for taxi or ride sharing service and ready to spend.
• With repositioning the Blue Bird marketing stance, we generate a constant flow of new customers that means a solid boost in revenue.
Results
• Since the start, we have continually delivered below the cost per order KPI, with the average cost being 25% less than the agreed upon goal.
• The partnership is seeing bookings from 1 out of 4 new users acquired in the campaign.
