Case Study | Mobile App Retargeting

Bukalapak Success Story

New Users Driving Purchase Rate

Company Overview

Bukalapak is an online marketplace

Bukalapak is one of the largest unicorns and leading online marketplaces in Indonesia. Bukalapak is a digital marketplace that allows anyone to open an online store to serve prospective buyers all over Indonesia.

Challenge

Leading the Shopping Vertical

• Be the leading app in the Shopping category in the app store

• Increase transactions coming from newly acquired users

• Keep customer acquisition cost below Bukalapak’s goal

Solution

Gaining Users Through Geographic Targeting

• Empower YouAppi’s proprietary audience data across all verticals, including shopping

• Hit the purchase rate goal early on in the campaign

• A unique purchase metric was added to the optimization strategy for further quality

Results

Supporting Global Growth and Expansion

• Top ranking in the Indonesian Google Play Store

• 59% purchase rate from new users within the first month

• 205% purchase rate within the first six months

• 14% in unique purchase rate

• YouAppi and Bukalapak continue to partner together support Bukalapak’s global growth and expansion