Case Study | Mobile App Retargeting
Re-engaged Customers Drive Purchases
Company Overview
eCommerce App – Online Wholesales Stores
Acme Club, a global wholesale marketplace that connects 10 million buyers from 230 countries and regions to one million+ unique wholesalers with 40 million products for sale with wholesale prices.
Acme Club has a large offering of products and utilizes dynamic creative ads is a key driver in user retention and ROI. DCO targets users by matching creatives to specific consumer interests
Challenge
• Increase purchases from existing global customers
• Drive ROI of 4000% in 30 days
• Obtain new users to complete purchases
Solution
• Identify user segments and build funnels around postback events to indicate highly-engaged users, across recency periods (15/30/60 days).
• Target users who have shown interest by searching for a product and have not completed the purchase.
• Reactivate dormant high-value users who have already added an item to cart and have not completed the purchase.
• Retain existing users by targeting users who have completed a purchase and have not purchased in the last 7 days.
• Dynamically deliver 100% feed-based creatives via product integration to achieve higher click and conversion rates and better matching creatives to consumer interests.
Results
Through a 100% dynamic product feed integration and strategic targeting to segmented users, we were able to achieve the ROI goal of 4000% for re-engaged users by delivering more customers within 3 weeks.
The product feed integration allowed YouAppi to dynamically optimize and serve creatives according to consumer interests, boosting purchases from both new and returning customers globally.
Strategic Creative Advantage
Display creative video of live product feed based on specific previous user interest behavior. The product images, price and call to action dynamically change as the video plays. The seller/advertiser has complete control over inventory being displayed, which they can update at any time based on inventory levels, specials or shifts in strategy.
As the video plays, each template remains as products, pricing and call to action rotate in. The result is a seamless product feed served based on previous user interests. Using a variety of templates, the user is shown products in different display formats, enticing the user to continue down the funnel and encouraged to click and complete the action to purchase
