Fetch: Optimizing User Engagement and Revenue with YouAppi's Advanced Solutions

1. Fetch Superbowl Campaign:

Supporting Fetch team’s efforts to re-activate users prior to a large SuperBowl TV campaign during the 4th Quarter, Supporting a live TV commercial campaign, with the goal to push users to a live in app event during the 4th quarter of the Superbowl

Drive dormant Fetch Reward users who have not been in the Fetch app in 30-60 and 60+ days

Goal: Cost per App Open of $3-4

Challenges: Fetch Rewards wanted to bring as many dormant users back into the Fetch App as possible before their internal live SuperBowl event in which they hosted a reward giveaway

Solutions:

• YouAppi segmented a large audience into two different buckets to efficiently target lapsed users to re-activate in the app

Results:

• YouAppi drove 372K users to the app during the SuperBowl campaign
• Average Cost of app open at $1.06, CPA goal exceeded by 130%

2. Fetch Play Campaign

Drive users who have not added a “Fetch Play” game within the app to download and play, earning rewards

Goal: Cost per user game download of $5

Challenges: Fetch Rewards users

Solutions: YouAppi Split campaigns into two different buckets:

• Users who have signed up but never downloaded a game within Fetch Play
• Users who have downloaded a game previously in Fetch Rewards, but have had low activity recently

Results:

• YouAppi was able to scale the campaign while maintaining an average Cost per User Game Download of $1.34, CPA goal exceeded by 113.48%

3. Fetch Scan Campaign

YouAppi targeted users who were on the cusp of scanning a receipt, a valuable metric for Fetch, and drove users to scan a receipt to earn in-app rewards

Goal: Cost per first user receipt scan of $5 IDFA.

Challenges: Fetch found that many users were downloading and opening Fetch, but fell off before scanning a receipt (one of their main KPIs)

Solutions:

• YouAppi worked with Fetch to develop a set of audiences who have completed a signup, but have not yet scanned a receipt in the app.

Results:

• YouAppi Drove users to scan an initial receipt at a cost of $4.82 per user, CPA goal exceeded by 3.67%

• YouAppi developed a set of live audiences, split by recency in app, to target users for a specific live, in-app event.
• Our initial KPI was to target users to open the app, but YouAppi optimized towards a deeper, more downfunnel event in order to both achieve the scale of users reactivated, but to also have those users be more high quality.
• YouAppi utilized live audiences split into two different buckets in order to target differently within campaigns.
• YouAppi found that users who had previously downloaded a game within the Fetch app were more likely to download a subsequent game.
• YouAppi’s development of audiences with Fetch tested a user bucket in which we re-engaged the user right before the key event of receipt scanning, and found that users had a higher propensity to complete the action right after signing up.