Case Study | Mobile App Retargeting
Personalized Ads Win Customers
Company Overview
Kiwi is a travel bookings app
Kiwi.com is one of the five largest online sellers of airline tickets in Europe that provides a fare aggregator and metasearch engine on its website.
Currently building the world’s first Virtual Global Supercarrier, combining air and ground transport, ride-hailing, and micro-mobility, so you can get from any A to any B easily.
Challenge
• Increase number of flight bookings
• Achieve retargeting eCPA per booking of under €20
• Deliver at least 100% return on investment
Solution
• Identify user segments and build funnels around postback events to indicate highly-engaged users.
• Retarget users who have shown previous interest in a specific product using personalized ads.
• Retain frequent flyers by targeting users with high volume flight purchases to maximize their Lifetime Value.
• Perform creative and CTA A/B testing to achieve higher click and conversion rates and better match creatives to customer interests.
“ It was a pleasure to work with YouAppi. They were very helpful during the whole process starting from integration to campaign optimization. The previous month was an absolute record-breaker in terms of profits! ”
- Monika Fabryova
Display Manager at Kiwi.com
Results
Through creative testing and strategic targeting, we achieved the eCPA goal for re-engaged users, delivering high value frequent fliers to purchase more flights. Tests focused on vetting and finetuning creatives and calls to action were effective, illustrating that creative optimization was a key factor to campaign success and drove a high return on investment.
Kiwi Success Story Case Study | Mobile App Retargeting Personalized Ads Win Customers
• Achieved retargeting eCPA per booking of under €20
• Reached an average ROI of 110%
• Flight bookings increased by 37%
