1. Scatter Slots – Android Campaign

Goal: Retarget high-value users to increase loyalty and lifetime value.

Challenges: Minimizing churn while improving user retention.

Solutions:

• Integrated Murka’s user data with YouAppi’s DMP Segment Builder.
• Applied predictive modeling for churn likelihood.
• Used Appi Templates for high engagement.

Results:

• +330% D7 ROI with dynamic audience lists
• +95% D7 ROI using Appi Templates

2. Slots Era – Android Campaign

Goal: Scale re-engagement and maximize ROI.

Challenges: Efficiently targeting lapsed, high-LTV users.

Solutions:

• Implemented real-time dynamic audiences for better segmentation.
• Leveraged machine learning for optimized bidding and targeting.
• Used interactive Appi Templates to enhance engagement.

Results:

• +350% D7 ROI
• 12% lower eCPO
• +33% D7 ROI with Appi Templates

3. Slots Era – iOS Campaign (Post-IDFA)

Goal: Increase targeting precision on iOS without IDFA.

Challenges: Targeting users without access to device identifiers.

Solutions:

• Used a multi-layered probabilistic data approach.
• Applied ML-based segmentation and alternative data signals.

Results:

• +300% increase in targetable audience size
• +70% D7 ROI
• 30% lower eCPO

• Real-time segmentation significantly improves user retention and engagement.
• Appi Templates (interactive ad formats) consistently outperform static ads in driving higher ROI.
• Dynamic audience segmentation is more effective than static methods for retargeting efficiency.
• Interactive ad formats boost both user engagement and cost efficiency.
• Multi-layered data strategies enable effective iOS targeting, even post-IDFA.
• Machine learning-based segmentation ensures precise audience targeting on iOS and Android alike.