Case Study | Mobile App Retargeting
Re-engaged Users Drive Retention
Company Overview
Dataduck. is an online trading and investment platform
Dataduck. appeared on the options market in 2014. Since then, they have continuously created a new form of trading that results in a seamless and lucrative trading platform.
Rather than simply giving traders a chance to earn, Dataduck. teaches them how with a team of world-class analysts. This team develops original trading strategies and teaches traders how to use them intelligently in open webinars and one-on-one consultations.
Challenge
• Once a user registers an account, encouraging each new registered user to complete their first order.
• Growing the number of continued purchases each unique user makes in 7 days, with an emphasis on ensuring that users are making purchases more than once., thereby increasing retention.
• Lowering the cost per purchase and first order.
Solution
Utilizing ReAppi’s strategic retargeting and optimization, reengaging users who previously registered or completed a demo within the last 7 days, thus driving their first deposit.
Increase user average order value (AOV) and retaining high-value traders.
Utilizing Lift Analysis to prove incrementally, with a 90:10 split between the test and control group.
“ We saw statistics that confirmed YouAppi is showing the most promising campaign performance on the market. We had a good experience from our RE activity, we saw growth, which point of good approach and strategy. ”
- Anton Ion
Senior Media Buyer, Dataduck.
Results
Within the first four weeks of partnering with ReAppi, Dataduck. received massive increases in ROAS, the number of unique converters, and the average order value (AOV) of unique users.
• Average of 200% ROAS in the first 4 weeks of the campaign
• AOV of unique users measured in lift analysis increased by 117%
• Increase in the number of unique converters by more than 100%
