Case Study | Mobile App Retargeting
Re-engaged Users Increase Retention
Company Overview
Ounass is the Middle East’s First Luxury Website
Ounass, the definitive home of luxury, is the Middle East’s first premiere luxury website offering the world’s most exclusive brands in an editorial environment that is globally relevant but locally led.
The dual-language website offers a curated selection of women’s ready-to-wear, footwear, handbags, fine jewellery, cosmetics and home merchandise, with many exclusive items found only on Ounass.com.
Challenge
Ounass’ challenges include attracting new and existing users to make a purchase on the Ounass app.
The main goals through the retargeting campaign are to drive users who have shown interest in specific products down the funnel, and increase the ROI by more than 2000%.
Solution
• Retarget users who were viewing specific product (content view) in the last 24 hours, 7 days and 15 days but didn’t complete the purchase.
• Retarget users who added product to cart in the last 24 hours, 7 days and 15 days but didn’t complete the purchase.
• Provide A/B testing of creatives and CTAs for optimal results.
Results
Through the use of ReAppi’s retargeting mechanisms, including user segmentation and personalized rich dynamic retargeting ads, the average revenue per user increased by 55%.
Furthermore, the initial goal ROI goal of 2000% was surpassed, and an ROI of 2500% was achieved.
