Case Study | User Acquisition

The Luxury Closet Success Story

Acquire Users Achieve App Growth

Company Overview

The Luxury Closet is a Designer Boutique App in the Middle East

The Luxury Closet is an online boutique based in Dubai, and its vision is to build the largest online marketplace in the Middle East for buying and selling new and pre-loved luxury items. They accept and ship handbags, clothes, watches, and jewelry internationally.

At any given time, the company has approximately 35,000 unique items in its online and app stores, including luxury brands such as Louis Vuitton, Chanel, Cartier, and Rolex. YouAppi partnered with The Luxury Closet (TLC) to grow its business.

Challenge

Acquire the Right High-End Shopping Audience

YouAppi focused on user acquisition to support TLC’s vision of becoming the leading online boutique for luxury wear in the Middle East, which was the primary goal. The secondary goal was to push buyers down the user journey funnel, increasing the number of transactions.

They also wanted to keep the cost of acquisition low while scaling up new users. Meanwhile, another challenge being face was that the target market in the Middle East is relatively small and crowded especially in countries like the UAE.

Solution

Leverage In-App Video Ads to Engage Customers

YouAppi decided the best approach would be to leverage a combination of tools for in-app advertising, focusing on quality mobile videos to target granular user segments and optimizing for in-app events in real-time.

YouAppi’s own in-house Appi Studio assisted in the campaign’s design work, creating dynamic and engaging videos. YouAppi achieved success by offering a specifically-tailored tool kit of creative in-app marketing solutions to reach the right users within the defined geos and acquire users in the high-end wear shopping segment.

“ YouAppi was the best investment to increase our in-app sales. We were happy with this partnership from day one. YouAppi had the right strategy to drive our geo-targeted users to purchase. YouAppi’s AI-pow ered mobile marketing platform focuses on delivering results. ”

- Matteo Toniato

Senior Performance Marketing Manager, The Luxury Closet

Results

Impressive Scale in New Users and Increased High-Value Purchases

User acquisition was a complete success, with 6,000 new installs over a 10-month timespan, exceeding the KPIs by more than 50% while meeting the Customer Acquisition Cost goal.

The total ROI generated by the campaigns was a whopping 1500%. YouAppi continues to drive high-end shoppers in the Middle East to TLC.