Turistar Success Story

Re-engaged Players Drive In-App Purchases

Company Overview

Turistar is a Japanese fishing game app

Winner’s Luck is a popular casual fishing game launched in Japan 12 years ago.

Challenge

Re-Engaging Past Players

Turistar’s challenges include activating past players to play the game again, while keeping the eCPA of re-engaged users $5.50 per app open or less with a 15% ROAS.

Solution

Retargeting Dormant Users Achieves Higher Conversion Rates

• Reactivate dormant users by targeting players who have opened the app in the last 15 days.

• Drive ROI by retargeting users who have performed in-app purchases in the last 7, 15 or 30 days.

• Achieve higher click and conversion rates by performing creative A/B testing to better match creatives to consumer interests.

Results

Exceeded ROI Goal

The return on investment goal was exceeded by 35%, generating additional value for Turistar.

Creative A/B testing and strategic targeting of previously active users led the strategy.

Campaign success can be attributed to keeping costs within the target amount and fine-tuning creatives through rounds of testing to achieve campaign goals.

Main Achievements:

• Achieved a $4.90 eCPA of re-engaged users, below KPI of $5.50 or less.

• Achieved a ROI of 135%.