Company Overview
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VIZOR is recognized for its engaging mobile and social network games, including Klondike: The Lost Expedition, Klondike Adventures, and Knights and Brides. Continuously innovating, VIZOR is committed to delivering new titles and maintaining user interest through rich storytelling and dynamic gameplay.
Challenge
As Klondike Adventures matured, VIZOR faced increasing challenges in re-engaging and retaining high-value players, making it critical to maintain relevance and drive long-term value from its core audience.
Objective
VIZOR aimed to drive higher ROI at scale through advanced retargeting strategies, focusing on retaining and reactivating its core audience.
Solution
YouAppi partnered with VIZOR to drive higher engagement and ROl through a multi-phase retargeting strategy:
• Initial Formats - Standard banner and video ads for baseline performance.
• Enhanced Strategy - Appi Templates-interactive, rich media units to boost engagement.
• Creative Features - Formats enabled dynamic user interactions like swipes, taps, and expandable content.
This format approach delivered a more immersive, behaviourally tailored ad experience for VIZOR's audience.
Results
The introduction of Appi Templates significantly outperformed traditional formats across multiple KPls, highlighting the effectiveness of interactive creatives in driving campaign efficiency and user engagement.
+216% IPM
-66.5% eCPO
+400% D7 ROI
The YouAppi team delivered exceptional value with their interactive ad formats.
The performance of Appi Templates exceeded our expectations and played a critical role in helping us re-engage our most valuable users.
Liudmyla Yefanova
Marketing Producer, VIZOR
Key Takeaways
• Interactive creatives, like Appi Templates, capture user attention and drive conversions.
• Renewed performance can be achieved by well-established titles with the right creative strategy.
• Rich media formats consistently outperform static banners—by up to 267%, according to eMarketer.
• Trusted partners like YouAppi bring innovation, executional excellence, and campaign support.
Get started today and find out what you can accomplish with the power of YouAppi, a retargeting company.