As Klondike Adventures matured, VIZOR faced increasing challenges in re-engaging and retaining high-value players, making it critical to maintain relevance and drive long-term value from its core audience.

VIZOR aimed to drive higher ROI at scale through advanced retargeting strategies, focusing on retaining and reactivating its core audience.

YouAppi partnered with VIZOR to drive higher engagement and ROl through a multi-phase retargeting strategy:

• Initial Formats - Standard banner and video ads for baseline performance.

• Enhanced Strategy - Appi Templates-interactive, rich media units to boost engagement.

• Creative Features - Formats enabled dynamic user interactions like swipes, taps, and expandable content.

This format approach delivered a more immersive, behaviourally tailored ad experience for VIZOR's audience.

The introduction of Appi Templates significantly outperformed traditional formats across multiple KPls, highlighting the effectiveness of interactive creatives in driving campaign efficiency and user engagement.

+216% IPM

-66.5% eCPO

+400% D7 ROI

• Interactive creatives, like Appi Templates, capture user attention and drive conversions.

• Renewed performance can be achieved by well-established titles with the right creative strategy.

• Rich media formats consistently outperform static banners—by up to 267%, according to eMarketer.

• Trusted partners like YouAppi bring innovation, executional excellence, and campaign support.

1. Scatter Slots – Android Campaign

Goal: Retarget high-value users to increase loyalty and lifetime value.

Challenges: Minimizing churn while improving user retention.

Solutions:

• Integrated Murka’s user data with YouAppi’s DMP Segment Builder.
• Applied predictive modeling for churn likelihood.
• Used Appi Templates for high engagement.

Results:

• +330% D7 ROI with dynamic audience lists
• +95% D7 ROI using Appi Templates

2. Slots Era – Android Campaign

Goal: Scale re-engagement and maximize ROI.

Challenges: Efficiently targeting lapsed, high-LTV users.

Solutions:

• Implemented real-time dynamic audiences for better segmentation.
• Leveraged machine learning for optimized bidding and targeting.
• Used interactive Appi Templates to enhance engagement.

Results:

• +350% D7 ROI
• 12% lower eCPO
• +33% D7 ROI with Appi Templates

3. Slots Era – iOS Campaign (Post-IDFA)

Goal: Increase targeting precision on iOS without IDFA.

Challenges: Targeting users without access to device identifiers.

Solutions:

• Used a multi-layered probabilistic data approach.
• Applied ML-based segmentation and alternative data signals.

Results:

• +300% increase in targetable audience size
• +70% D7 ROI
• 30% lower eCPO

• Real-time segmentation significantly improves user retention and engagement.
• Appi Templates (interactive ad formats) consistently outperform static ads in driving higher ROI.
• Dynamic audience segmentation is more effective than static methods for retargeting efficiency.
• Interactive ad formats boost both user engagement and cost efficiency.
• Multi-layered data strategies enable effective iOS targeting, even post-IDFA.
• Machine learning-based segmentation ensures precise audience targeting on iOS and Android alike.