Programmatic Mobile User Acquisition
Rev your
sales engine
Boost app growth with high-quality users
Make quality connections
Go beyond downloads. YouAppi finds and connects you to only the best audiences. What's that mean for you? More engagement. More sales. More year-end celebrations. And it all starts by turning ads into engaging experiences, and shoppers into loyal customers.
You made a great app.
Connect it to
the best users.
Acme Weather Success Story
Acme Weather is the world’s most leading weather provider with accurate weather forecasts, live radar updates, severe weather alerts, and local weather on the go. The Acme Weather widget alerts consumers to changes and local weather radar updates.
Acme Weather is a Weather Radar & Live Widget
Acme Weather is the world’s most leading weather provider with accurate weather forecasts, live radar updates, severe weather alerts, and local weather on the go. The Acme Weather widget alerts consumers to changes and local weather
radar updates.
Driving Installs to Increase Paid Users
The main challenge in this programmatic User Acquisition campaign is to drive installs at a minimum conversion rate while complying with the advertiser’s the strict brand guidelines, adhering to a blacklist, and working on a fixed CPI model.
This campaign utilizes deep linking to send users directly to a subscription page within the app. Unlike other users, these users will immediately be promoted with subscription upsell, the goal being to increase paid users.
Drive Higher Conversion Rates at Lower eCPM
• Leveraging audience data from customers to suppress active users and build lookalikes to find users with similar
behavior and drive installs.
• Optimizing between several creative concepts including different app features (Forecast/ Radar/ Storm Alerts),
including static and animated templates.
• Utilizing bundle ID, app category, and exchange level optimization to drive higher conversion rates at a lower
eCPM.
• Running an LAT strategy to target users who do not have IDFA and leveraging contextual signals and targeting.
Achieving High Conversion and Retention Rates
Through an LAT strategy and enhanced optimizations, we were able to achieve a retention rate above 15% for the first 5 days:
Install Day: 100%
Day 1: 25.09%
Day 2: 20.91%
Day 3: 19.73%
Day 4: 17.07%
Day 5: 16.77%
NordVPN Success Story
NordVPN is a virtual private network (VPN) service, provider. It protects internet traffic with cutting-edge security technologies, ensuring strong and reliable encryption between your device and a VPN server. It has desktop applications for Windows, macOS, and Linux, mobile applications for Android and iOS, as well as an application for Android TV. YouAppi worked together with NordVPN to scale and monetize its VPN service app. As a result of launching campaigns with YouAppi, NordVPN achieved:
NordVPN is a global VPN provider
NordVPN is a virtual private network (VPN) service, provider. It protects internet traffic with cutting-edge security technologies, ensuring strong and reliable encryption between your device and a VPN server.
It has desktop applications for Windows, macOS, and Linux, mobile applications for Android and iOS, as well as an application for Android TV. YouAppi worked together with NordVPN to scale and monetize its VPN service app.
Scaling Up Installs and Increasing the Purchase Rate
YouAppi’s goals with NordVPN were to scale the number of app installations that could lead to service trials and increase the purchase rate.
YouAppi worked incrementally over the course of several months targeting potential NordVPN audiences and converting them into paying users. After intense effort and thoughtful strategies in place a year and a half later, we really hit our stride and settled on great solutions.
Gaining Win-Win Opportunities with Free Trial Incentives
Through a tried-and-true process, we tested ways to achieve scale for NordVPN. First, we started on a tCPA basis with a free trial optimizing on purchase. Then, we tested a worldwide and paid-on-purchase campaign. Eventually, we pushed free trial campaigns to USA and Germany. Finally, we reached the optimal solution: YouAppi pays for free trial campaigns across our partners’ networks globally, and NordVPN is paying at each purchase event (Cost Per Action campaign). It’s a win-win!
Also, we applied a few sets of creatives to the campaigns, and the biggest help was adding videos. Other keys to the success of these campaigns were flexibility and control. YouAppi executed campaigns with flexibility to shift the KPIs and geo-targets based on the changing business priorities of NordVPN.
Raising the Bar for Purchase Rates and Monthly Scale
YouAppi was able to scale from approximately $1,000 per month in transactions to close to $10,000 per month consistently for almost six months now.
We have achieved the 20% free trial to purchase rate KPI. We hope to continually improve this KPI and develop others over time.
The Luxury Closet Success Story
The Luxury Closet is an online boutique based in Dubai, and its vision is to build the largest online marketplace in the Middle East for buying and selling new and pre-loved luxury items. They accept and ship handbags, clothes, watches, and jewelry internationally. At any given time, the company has approximately 35,000 unique items in its online and app stores, including luxury brands such as Louis Vuitton, Chanel, Cartier, and Rolex. YouAppi partnered with The Luxury Closet (TLC) to grow its business. As a result of launching campaigns with YouAppi, The Luxury Closet achieved:
The Luxury Closet is a Designer Boutique App in the Middle East
The Luxury Closet is an online boutique based in Dubai, and its vision is to build the largest online marketplace in the Middle East for buying and selling new and pre-loved luxury items. They accept and ship handbags, clothes, watches, and jewelry internationally.
At any given time, the company has approximately 35,000 unique items in its online and app stores, including luxury brands such as Louis Vuitton, Chanel, Cartier, and Rolex. YouAppi partnered with The Luxury Closet (TLC) to grow its business.
Acquire the Right High-End Shopping Audience
YouAppi focused on user acquisition to support TLC’s vision of becoming the leading online boutique for luxury wear in the Middle East, which was the primary goal. The secondary goal was to push buyers down the user journey funnel, increasing the number of transactions.
They also wanted to keep the cost of acquisition low while scaling up new users. Meanwhile, another challenge being face was that the target market in the Middle East is relatively small and crowded especially in countries like the UAE.
Leverage In-App Video Ads to Engage Customers
YouAppi decided the best approach would be to leverage a combination of tools for in-app advertising, focusing on quality mobile videos to target granular user segments and optimizing for in-app events in real-time.
YouAppi’s own in-house Appi Studio assisted in the campaign’s design work, creating dynamic and engaging videos. YouAppi achieved success by offering a specifically-tailored tool kit of creative in-app marketing solutions to reach the right users within the defined geos and acquire users in the high-end wear shopping segment.
Impressive Scale in New Users and Increased High-Value Purchases
User acquisition was a complete success, with 6,000 new installs over a 10-month timespan, exceeding the KPIs by more than 50% while meeting the Customer Acquisition Cost goal.
The total ROI generated by the campaigns was a whopping 1500%. YouAppi continues to drive high-end shoppers in the Middle East to TLC.
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