Every year, ChinaJoy draws thousands of gaming professionals from around the world to Shanghai for one reason: the Chinese market is a massive opportunity that can only be understood firsthand.

This July, as in previous years, YouAppi will be there. We've been operating in this market long enough to have a clear read on where the opportunity actually is right now. If you're attending, or still deciding whether to, here's what you need to know.

The Opportunity: Why China, Why Now

China is the world's largest mobile gaming market by revenue, and its scale still catches people off guard. 683 million active gamers. $36 billion in mobile gaming revenue in 2025. Mobile gaming revenue up 16.5% year-over-year in H1 2025. A market projected to reach $138 billion by 2035. After a period of regulatory recalibration, the environment has stabilized and serious operators are moving: a record 237 foreign companies attended ChinaJoy 2025, not to observe, but to close deals.

From years of operating in China, we know firsthand that entering the market and scaling within it are two entirely different challenges. Companies that treat them the same tend to hit a wall fast: strong acquisition campaigns build an audience, but without the right retention approach, re-engagement rates fall. In this market, that's not a nice-to-have fix. It's table stakes.

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Leveling Up with AI: How YouAppi Helps


AI is reshaping how mobile gaming companies grow, engage, and retain users, and nowhere is that more consequential than in a market as fast-moving as China.

 

YouAppi is a leading growth platform for mobile and connected TV advertisers, driving premium user conversions. Powered by proprietary AI technology, our platform uses advanced algorithms to identify the highest-value audience segments in real time, score users based on behavioral signals, and optimize campaigns dynamically across 20+ publisher partners.

The platform brings together three core capabilities:

  1. Audience Intelligence: Real-time segmentation and A/B testing, with data secured in protected silos and full GDPR and CCPA compliance
  2. Performance Optimization: Conversion-linked campaign management with full transparency, fully managed from strategy through to results
  3. Dynamic Creative: Personalized creative optimization with product feed support and complementary in-house creative services through Appi Studios

In practice, that means gaming companies don't have to choose between scale and precision. Our predictive churn modeling and dynamic audience segmentation have helped companies like Murka Games achieve +350% return on their retargeting investment and Candivore reach 2x their conversion goal, on campaigns where static approaches had already plateaued.

Let's Talk at ChinaJoy 2026

If you're at the show and want to talk about your China growth strategy, we'd love to connect.
Set up time with our team at ChinaJoy and let's make it happen.