Following a successful rollout in the US and EMEA, YouAppi’s cutting-edge CTV (Connected TV) retargeting solution is now available to app advertisers across the Asia-Pacific region. As CTV viewership accelerates in APAC, our proven product helps brands reconnect with high-value or lapsed users on the biggest screen in the home—while optimizing for performance across every device.
CTV advertising is experiencing significant growth across APAC, with a 14.4% increase forecast in 2025. Leading the charge are India (32.5% YoY growth), Australia (24.8%), and Southeast Asian markets like Indonesia, Vietnam, and Thailand, where smart TV adoption is rising and AVOD (ad-supported video on demand) platforms are scaling fast.
As consumer behavior shifts rapidly toward multi-device usage—more than 53% of APAC internet users own three or more connected devices—CTV is becoming a staple in daily media consumption. In Australia and New Zealand, connected TVs account for nearly 60% of total streaming time; in Southeast Asia, that figure is expected to grow, with 46% of OTT viewers likely to purchase a smart TV in the next 18 months.
The APAC ad market will grow by 8.3% in 2025, with digital channels—including CTV—leading the charge. Advertisers are reallocating budgets from traditional offline media to platforms offering better targeting, measurement, and ROI. This includes retail media, influencer content, and CTV—where audience precision and immersive storytelling intersect.
With CTV ad revenues in the region accelerating, YouAppi’s CTV retargeting product offers a timely solution for brands and app marketers to connect with users across devices—and drive re-engagement at scale.
Seamless Multi-Screen Retargeting
Deliver impactful ads on the biggest screen while optimizing for conversions across mobile and CTV. YouAppi’s algorithm considers 35+ performance variables to maximize efficiency and ROI.
Smart Audience Segmentation
Segment households dynamically based on behavior, then retarget across devices—ensuring the right message reaches the right user, at the right moment.
Cross-Device Targeting
Retarget app users using GAIDs, IDFAs, and IPs across mobile and TV environments, making it easy to reconnect with users who’ve already downloaded your app.
Real-Time Optimization & Attribution
Fully integrated with top mobile measurement platforms (MMPs), the product supports A/B testing and KPI-based optimization. Our team works closely with advertisers to enable cross-screen attribution—even when CTV measurement presents challenges.
A leading mobile game used YouAppi’s CTV retargeting to re-engage dormant users. The campaign focused on audiences 3–30 days inactive, syncing data across CTV and mobile:
This cross-screen strategy illustrates the power of retargeting on CTV—driving measurable results by meeting users where they are.
Whether you're targeting audiences in India, Indonesia, or South Korea, YouAppi’s CTV retargeting solution gives you the power to connect—and reconnect—across screens. Contact us to unlock the next frontier of mobile app marketing.