YouAppi is proud to announce the appointment of Nisan Schitrit as Chief Executive Officer, effective May 2026. A move that reflects both leadership continuity and a clear commitment to scaling its technology-led business, Nisan steps into the role having spent nearly a decade building the operational foundation that defines YouAppi today.
In this role, Nisan leads YouAppi's global strategy, operations, and continued expansion across mobile and Connected TV markets worldwide, with a focus on scaling the company's performance marketing platform and deepening its impact across verticals and regions.
"Nisan has played a pivotal role in shaping our strategic initiatives, and his appointment as YouAppi's CEO reflects our focus on building strong, future-ready leadership within the Affle group. As we advance our 10x growth vision and deepen our AI-first innovation strategy, Nisan's operational depth and strategic clarity will be critical in scaling our cross-channel platform capabilities and delivering sustained, long-term value," said Anuj Khanna Sohum, Chairperson, MD and CEO of Affle.
"YouAppi has established itself as a trusted partner for the world's leading mobile advertisers, and I am excited to lead our teams through this next chapter, building on this strong foundation. As the ecosystem evolves, our focus will be on scaling innovation, advancing our cross-channel capabilities, and helping our customers unlock greater value through more intelligent, data-driven strategies." Nisan Schitrit, CEO, YouAppi
Nisan joined YouAppi in 2016 as Director of Operations for APAC, where he established the company's China operations from the ground up and expanded its footprint across Japan, Korea, and Indonesia. By 2020, he moved into the VP of Global Operations role, playing a key part in YouAppi's acquisition by Affle and its integration into a publicly listed global technology company. Most recently, as Chief Operating Officer, he oversaw all core functions across Sales, Product, Marketing, and R&D, while also serving as an advisory board member contributing strategic guidance on ad fraud prevention and industry standards.
His path to the CEO role covers:
As marketers increasingly seek unified strategies that span mobile and Connected TV, YouAppi's integrated, AI-first, vertical-focused approach is well positioned to address this shift, enabling brands to drive more cohesive and effective user journeys. Nisan's mandate is to scale that capability further across global markets and verticals, building on a platform consistently recognized in the AppsFlyer Performance Index and the Singular ROI Index for delivering conversion-linked outcomes for leading mobile advertisers worldwide.
For YouAppi's clients and partners, that means continuity, greater ambition, and a platform focused on delivering long-term value. The next chapter is already underway.
For the full announcement, read the official YouAppi press release.