Every year, Singular publishes its ROI Index: one of the most referenced independent performance benchmarks in mobile advertising. It's built on trillions of impressions, billions of installs, and real campaign data across thousands of ad networks and millions of campaigns worldwide.
Inclusion is based strictly on performance thresholds, not commercial relationships or self-nomination. Networks are evaluated on ROI, retention, fraud levels, and click-to-install conversion.
This year's edition introduced multi-touch attribution leaderboards for the first time, added regional breakdowns across APAC, EMEA, North America, and South America, and surfaced a set of broader trends shaping where mobile performance is heading in 2026.
We're proud to share that YouAppi earned 7 placements in this edition, all in Gaming, across global, APAC, and EMEA leaderboards. Here's what that means and what the index is telling the industry.
What the Index Measures
The ROI Index ranks ad networks within two tiers: Scaled Ad Partners, which meet defined minimum spend and volume thresholds, and Growth Ad Partners, which demonstrate strong ROI performance below those thresholds. Rankings within each tier are presented alphabetically. Position on the list doesn't indicate rank within it. What matters is inclusion, which vertical and OS you qualify in, and how many leaderboard placements you earn.
This year's edition also introduced MTA leaderboards for the first time, measuring network contribution across the full user journey through three metrics:
- Exclusive Reach: platforms delivering truly unique audiences not reached by other channels
- Assist Power: platforms that influenced the conversion journey without receiving last-touch credit
- MTA Uplift: the increase in measured contribution when moving from last-touch to full-path evaluation
Our 2026 Rankings, by the Numbers
15+ Years of Gaming Retargeting Excellence, Validated
Mobile gaming retargeting requires a different set of capabilities than user acquisition. Re-engaging lapsed players, extending the lifecycle of mature titles, and driving repeat monetization demands real-time audience segmentation, AI-powered bidding, and creatives built specifically for re-engagement. With 15+ years of excellence in mobile gaming retargeting, this is where YouAppi shines.
Our 7 placements span All OS, Android, and iOS globally, plus regional leaderboards in APAC and EMEA. We are beyond proud to see industry leaders taking notice and validating our longstanding performance achievements. That breadth reflects consistent delivery across different signal conditions, privacy frameworks, and user behaviors, and it's a direct result of the work we do with our clients every day.
What the 2026 Data Means for Your Partner Mix
The 2026 index surfaces a few trends worth keeping in mind when reviewing your partner mix:
📊 AI is standard, not differentiating. Every top-performing platform in the index has invested in automated bidding and predictive modeling. The question is how effectively it's applied under signal loss and privacy constraints.
📊 iOS has stabilized. Post-ATT measurement is no longer volatile. Modeling sophistication now determines outcomes more than signal availability.
📊 Gaming retargeting is being measured with the same rigor as UA. Growth-tier partners are earning global placements across All OS, Android, and iOS based strictly on ROI thresholds.
At YouAppi, our platform combines real-time audience segmentation, AI-powered bidding, dynamic creative optimization, and full supply-chain transparency to help gaming advertisers drive measurable ROI with their existing users. These placements reflect that work, and we're grateful to our clients and partners who make results like this possible.
The full Singular ROI Index 2026 is worth a read. Download it here: link