2020 was such a long and strange year but we made it to the end! Thanks to all of our clients, partners, and YA friends for an incredible (albeit weird) year. Despite the craziness, YouAppi has asserted itself as a leader in app retargeting and user acquisition. Take a look at the 10 numbers that defined our 2020. We look forward to driving user growth and retention with you in 2021!
By understanding mobile users' intentions and applying them toward campaign strategy, we have created valuable connections, connecting millions of people accurately with brands and products they see value in.
Even though we only spent the first two months of 2020 in the office, the YouAppi team's schedules were as bustling as ever. Working from home led to increased productivity, while our virtual & live events and social media presence continued to bring our community together.
ReAppi, our app retargeting product saw explosive growth of 100% in revenue since January 2020. This growth is tied directly to our laser focus on the gaming vertical as well as the elevation of our ReAppi product.
No matter what craziness may be happening, creating original and exciting content is always top of mind. Alongside our product-driven pieces and app trend recaps, we were also able to shine a spotlight on today's mobile elite through our Appi Camper features.
For both our YouAppi and ReAppi product offerings, we were able to utilize our extensive global reach and launched a significant number of ad campaigns in 2020. We plan to continue raising the bar in 2021.
Never Forget. Our leadership dinner in Los Angeles at Mason where Kylie, Kendall, Diplo, and Drake made an appearance. Talk about leaving behind an unforgettable memory for our last event!