Appi Camper is an interview series that shines a spotlight on today's mobile elite, showcasing their expertise and knowledge. Growth leaders share trends, strategies to navigate the current market, tips to overcome present challenges, and how they approach these impacts to successfully emerge as an Appi Camper.
Spotlight with Andrew Abrahm
Andrew Abrahm helps foster BD Partnerships for Branch Metrics. Focused mainly on AdTech ecosystem partnerships, Andrew's expertise is in leveraging mutually beneficial relationships to Branch, the partner, and most importantly mutual customers. With 8+ years of global AdTech experience working across entrepreneurial start-ups and large media company environments, Andrew helps the organization make sense of all the complex moving parts of the ecosystem.
What are the trends you are seeing as a result of Apple's announcement regarding privacy and IDFA? Any notable effects, strategies, or workarounds you can share?
This is a constantly evolving topic that has a ton of complex moving parts. One thing to note however is that this new elevated focus on user privacy is a good thing and expected as verticals continue to evolve and mature. The future of mobile and digital will be utilizing a unified, cross-channel, cross-platform framework to achieve holistic marketing goals.
Products aligning with customer experience such as deep linking, media-buying, and measurement for email, social, OTT, as well as cross-channel multi-touch attribution will continue to grow and be essential in any marketer's current and future strategies. Connecting the fragmented touch points for marketers is now more important than ever.
What are some of the challenges of mobile marketing during this time?
How are you adjusting to working as a remote team? Are there any tips you can share about how to make it work?
What are you doing to stay positive and balanced while working remotely?
Taking walks and going on midday hikes has been a real benefit for me. Just being outdoors and silencing my phone for a bit each day has really helped me put everything into perspective and increases my productivity. Also zooming out at times and seeing the bigger picture has been really beneficial.