2025 was a defining year for performance marketing. Retargeting matured from a tactical lever into a core growth strategy. Connected TV crossed the threshold from awareness channel to performance driver. Measurement tightened. Expectations rose.

At YouAppi, we did not chase trends. We built for them.

This year was marked by global presence, industry validation, deeper partnerships, and real performance outcomes for the brands we work with, surpassing the aggressive goals we set for ourselves. What follows is a look at the milestones that shaped 2025 and how they set the foundation for smarter growth in 2026.

Industry Validation: Independent Proof of Performance at Scale

Leading Retargeting Performance in AppsFlyer’s Performance Index 18

In December, YouAppi earned 30 total badges in AppsFlyer’s 2025 Performance Index 18, more than double our placement in the previous index.

This recognition matters because the AppsFlyer Performance Index is one of the most trusted benchmarks in mobile marketing. It is built on real data from billions of installs and millions of remarketing conversions across tens of thousands of apps.

Our placements reflected strength across both power and volume, globally and regionally, and across iOS and Android.

Highlights included:

  • Strong global rankings in Casino and Casual gaming on both iOS and Android

  • Consistent regional performance across North America, Europe, and APAC

  • Broad cross-vertical presence across all categories, reinforcing scale and efficiency

These results validate what our clients see every day. Retargeting works when it is modeled intelligently, optimized continuously, and measured honestly.

👉 Read the full breakdown here.
 

Named a Kochava Certified Partner at Program Launch

In a year when measurement reclaimed its role as a growth cornerstone, YouAppi was named one of only six premier partners at the launch of Kochava’s Certified Partner Program. We were also one of just two DSPs outside the major platforms to receive this designation.

The certification recognizes excellence across integration quality, traffic health, transparency, and technical accuracy. More importantly, it formalizes a deep alignment around how cross-screen performance should be measured in a privacy-first world.

As CTV and mobile journeys continue to intersect, trusted MMP partnerships are essential. This certification strengthens the measurement backbone behind YouAppi’s CTV and retargeting strategies and gives advertisers greater confidence in how influence and incrementality are captured across screens.

👉 Learn more about the certification here.

Top Retargeting DSP in Singular’s 2025 ROI Index

YouAppi was also recognized in Singular’s 2025 ROI Index as a Scaled Ad Partner. We were the only retargeting-focused DSP included in this category.

This distinction highlights our ability to deliver meaningful revenue impact at scale, particularly for gaming advertisers where re-engagement, repeat monetization, and lifecycle efficiency matter most.

The recognition reflects a simple truth. Retargeting is not about volume alone. It is about driving ROI that holds as spend grows.

👉 Explore the full announcement here.

Honorable Mention at the AdExchanger Awards

YouAppi also received an honorable mention from AdExchanger for Best Overall Use of Programmatic in a Marketing Campaign, recognizing our work with Murka Games.

The award underscored the effectiveness of combining advanced segmentation, machine learning, and interactive creative to drive sustained ROI across Android and iOS, including post-IDFA environments.

👉 View the Murka Games case study here.

Global Presence: 50 Events Across Three Regions

In 2025, YouAppi showed up where growth conversations were happening.

  • 25 events across EMEA

  • 18 events across North America

  • 7 events across APAC

That is 50 industry events globally, spanning gaming, mobile growth, programmatic, and CTV.

These events were not about visibility alone. They were about listening to marketers navigate rising acquisition costs, tighter signal environments, and growing pressure to do more with existing users.

Those conversations shaped how we built and optimized our platform throughout the year.

From Thought Leadership to Action: YouAppi’s CTV Summits

One of the most important milestones of 2025 was the launch of YouAppi’s first signature Affle-level events.

In partnership with Jampp and parent company Affle, we hosted CTV Summits in New York and San Francisco, bringing together leaders from Roku, AppsFlyer, Kochava, Google Ad Manager, and leading brands across gaming and commerce.

The takeaway was clear. CTV has entered its performance era.

The sessions focused on:

  • Measuring what matters on the big screen

  • Aligning CTV storytelling with mobile conversion paths

  • Using AI to accelerate optimization without flattening creativity

  • Building cross-screen strategies that prime intent and close the loop

These summits reflected YouAppi’s belief that CTV and mobile are not competing channels. They are complementary parts of the same growth system.

👉 Read the full summit recap here.

Performance in Practice: Case Studies That Defined the Year

In 2025, YouAppi published seven new case studies, spanning gaming, rewards apps, and lifecycle stages from launch to maturity.

You can explore the full library here.

Below are three examples that capture how our retargeting and CTV capabilities come together in practice.

Murka Games: Retargeting Precision at Scale

Across multiple titles and platforms, YouAppi helped Murka Games drive:

  • Up to 350 percent D7 ROI

  • Lower eCPO through dynamic audiences

  • Strong performance on iOS even post-IDFA

This work demonstrated how real-time segmentation and interactive Appi Templates can outperform static approaches while maintaining transparency and control.

👉 Read the Murka Games case study.

Vita Mahjong: CTV as a Performance Engine

For Vita Mahjong, YouAppi deployed a CTV-first acquisition strategy designed to reach high-intent senior players in premium environments.

Results included:

  • A 7x increase in spend within three months

  • CPI 150 percent lower than target

  • Over 30 percent uplift versus 7-day ROI goals

This campaign showed how CTV can deliver efficient scale when paired with smart attribution and performance-driven creative.

👉 Read the Vita Mahjong case study.

Fetch: Retargeting Across Live Events and Core Actions

With Fetch, YouAppi supported multiple campaigns tied to live moments and down-funnel actions, from Super Bowl reactivation to receipt scanning and in-app game adoption.

Across initiatives, we delivered:

  • 372,000 users reactivated during a live Super Bowl window

  • CPA efficiencies exceeding goals by over 100 percent

  • Strong performance across event-driven and evergreen retargeting

The partnership highlighted how segmentation by recency and intent can unlock both scale and quality.

👉 Explore the Fetch case study.

APPS: Sustaining Retargeting ROI Across Game Lifecycles

For mobile game developer APPS, YouAppi supported always-on retargeting across two very different lifecycle challenges. Scaling a high-churn IAA title and extending the profitability of a mature game approaching sunset.

Across Drill & Collect and Fashion Battle, YouAppi applied creative testing, performance-based segmentation, and ROI-focused bidding to re-engage players and sustain growth.

Results included:

  • ROAS targets exceeded from D0 through D28

  • Android US conversion share tripled, rising from 5 percent to 14 percent

  • Retargeting budget allocation increased by 50 percent for Drill & Collect

  • A 46 percent budget increase for Fashion Battle while maintaining profitability

For Drill & Collect, “Welcome Back” incentives and advanced segmentation helped re-activate high-value users at scale. Performance gains were strong enough that APPS paused testing with a competing partner to focus exclusively on YouAppi.

For Fashion Battle, Appi Templates and behavioral targeting extended the lifecycle of a four-year-old title, keeping revenue stable without new content updates.

Together, these campaigns demonstrated how interactive creative, rapid optimization, and clear communication can turn retargeting into a long-term growth lever across both scaling and sunset-phase apps.

👉 Read the APPS case study.

Looking Ahead to 2026

If 2025 proved anything, it is that sustainable growth depends on keeping users engaged across screens, moments, and lifecycle stages.

Retargeting is no longer optional. CTV is no longer experimental. Measurement is no longer a black box.

At YouAppi, we are entering 2026 focused on what comes next. Smarter re-engagement. Stronger cross-screen performance. And partnerships built on trust, transparency, and results. That focus is reflected in our 90% client retention rate.

If you are planning for the year ahead, we would love to be part of that conversation.

👉 Work with YouAppi in 2026 and build performance that lasts.