The Power of Mobile Commerce

As we dive into the Q4 holiday season, mobile commerce (m-commerce) continues to dominate the retail landscape, with nearly 73% of online sales now coming from mobile devices. For eCommerce marketers, that means crafting mobile-focused strategies is no longer optional—it's essential. Here’s a rundown of the top mobile commerce trends to leverage for successful holiday campaigns and beyond.

Distribution of retail website visits and orders worldwide in 3rd quarter 2024, by device

Source: Statista

Why Mobile Matters

Source: Adjust

  • M-Commerce Boom: Mobile sales projected to hit $2.5B globally by the end of 2024, or 60% of all retail ecommerce.
  • Convenience is Key: Shoppers love mobile for quick access, seamless payments, and on-the-go browsing.
  • Holiday Push: Q4 means fierce competition—mobile is the frontline for eCommerce success.

Source: Wezom

5 Must-Know Mobile Commerce Trends 

1. AI-Driven Personalization = Higher Conversions

  • Why It Matters: Personalized recommendations convert 20% better than generic ads.
  • What To Do: Use AI to tailor product suggestions and discounts based on user data.
  • Pro Tip: Deploy real-time personalized offers to capture holiday impulse buys.

2. Social Commerce: Make Your Ads Shoppable

  • Why It Matters: 76% of consumers say social media influences their purchases.
  • What To Do: Invest in shoppable ads on Instagram, TikTok, and Pinterest.
  • Pro Tip: Pair with influencer partnerships to supercharge reach and engagement.

3. Mobile Wallets & BNPL = Frictionless Checkouts

  • Why It Matters: Mobile wallets to drive 40% of mobile sales by 2025.
  • What To Do: Ensure Apple Pay, Google Pay, and BNPL options are ready at checkout.
  • Pro Tip: Promote flexible payment options for high-ticket holiday purchases.

4. Omnichannel Retargeting to Seal the Deal

  • Why It Matters: 82% of shoppers use their mobile devices to make shopping decisions and 70% of customers spend more on brands with a smart omnichannel strategy.
  • What To Do: Use retargeting that follows users from mobile to desktop to in-store and back.
  • Pro Tip: Show cart reminders and product ads across devices for higher conversions.

5. One-Click Ordering to Combat Cart Abandonment

  • Why It Matters: Over 70% of mobile shopping carts are abandoned before checkout.
  • What To Do: Streamline the checkout process with one-click ordering options.
  • Pro Tip: Send retargeting ads within hours of abandonment to re-capture intent and drive quick conversions during the busy holiday season.

5 Actionable Mobile Retargeting Campaign Tips for Q4 Success

Here are five mobile retargeting strategies to drive more mobile conversions and keep shoppers engaged.

1. Bring Back Cart Abandoners with Timely Reminders

  • Strategy: Set up retargeting ads to remind shoppers of items they left in their cart within hours of abandonment. Add incentives like limited-time discounts, free shipping, or exclusive bonuses to drive urgency.
  • Example: A shopper abandons a cart with a new winter jacket. A retargeting ad appears later that day with the jacket image, a 10% discount, and a message: "Still thinking about it? Grab it now and get free shipping!"
  • Why It Works: 70% of mobile carts are abandoned, but a quick reminder with an incentive can significantly increase conversion rates.

2. Personalized Product Recommendations Based on Browsing History

  • Strategy: Retarget users based on their browsing history to showcase items they viewed or similar products they might like. Make it personal to enhance relevance and engagement.
  • Example: A user browsed holiday party outfits but didn’t purchase. A retargeting ad appears with personalized recommendations, such as matching accessories or similar outfits. The message: “Your holiday look is almost complete! Check out these picks.”
  • Why It Works: Personalized retargeting taps into user intent, helping them discover products that align with their tastes, which leads to higher engagement and conversions.

3. Create FOMO with Countdown and Limited-Stock Ads

  • Strategy: Use countdown timers and “limited stock” messaging to instill a sense of urgency. Show real-time countdowns or low stock alerts to trigger fast action.
  • Example: A user sees a retargeting ad for a popular tech gadget they viewed, with a countdown timer showing “Only 2 hours left for 15% off!” or “Hurry, only a few left in stock.”
  • Why It Works: The fear of missing out (FOMO) taps into impulse buying, especially effective during the holiday season when shoppers are eager to secure gifts.

4. Leverage Seasonal Themes and Holiday Cheer

  • Strategy: Adapt retargeting ads to align with holiday themes and festive visuals. Incorporate holiday messaging and special Q4 deals to capture seasonal shopping excitement.
  • Example: A user viewed a set of holiday decorations but didn’t buy. The retargeting ad shows the same items with a festive background, plus a message like, “Make your holiday home shine! Limited-time holiday pricing ends soon.”
  • Why It Works: Seasonal, themed ads resonate more during the holidays, making products feel more special and timely, which boosts click-through rates and conversions.

5. Optimize for One-Click Checkout to Reduce Friction

  • Strategy: Retarget with an easy one-click purchase option for users who have already interacted with your brand and shown interest in specific items. Reduce the checkout steps to drive fast conversions.
  • Example: A shopper viewed a smartwatch but didn’t complete the checkout. The retargeting ad offers a “Buy Now with One-Click” button and shows a simple, streamlined checkout flow.
  • Why It Works: Simplifying the checkout process with one-click ordering minimizes friction, especially for mobile users, and helps reclaim abandoned carts quickly and easily.

Case Study | Mobile App Retargeting eCommerce Success Story

Re-engaged Customers Drive Purchases 📈

Company Overview

Acme Club is a global wholesale marketplace that connects 10 million buyers across 230 countries to over one million unique wholesalers, offering more than 40 million products at wholesale prices.

Challenge: Drive Purchases & Boost ROI

  • Increase purchases from existing global customers.
  • Achieve a 4000% ROI within 30 days.
  • Acquire new users and convert them into active buyers.

Solution: Segmentation & Dynamic Product Feeds

By combining user segmentation with a dynamic product feed, YouAppi was able to deliver highly targeted, engaging ads to the right users at the right time.

  1. Identify & Segment Users: Built retargeting funnels around postback events to capture high-intent users, segmented by recency (15/30/60 days).
  2. Target Interested Shoppers: Focused on users who searched for a product but did not complete a purchase.
  3. Reactivate Dormant Users: Re-engaged high-value users who had added items to their cart but had not completed checkout.
  4. Retain Recent Buyers: Targeted users who made a purchase but had not returned in the last 7 days, encouraging repeat purchases.
  5. DCO with Product Feed Integration: Used 100% feed-based dynamic creatives to match ads to each user's interests, boosting click-through rates and conversions.

Results: Dynamic Creative Optimization for Maximum ROI 🚀

Through targeted segmentation and a dynamic product feed, YouAppi achieved Acme Club’s goal of a 4000% ROI within three weeks, driving significant re-engagement and conversions from both new and returning customers.

  • Higher Click and Conversion Rates: Dynamic creatives based on user interests led to a measurable lift in engagement and purchases.
  • Globally Scalable Strategy: The use of segmented targeting and dynamic content allowed Acme Club to drive conversions at scale, reaching a global audience effectively.

Ready to drive ROI with mobile retargeting?

Reach out to YouAppi to discover how our innovative mobile retargeting campaigns can help you drive conversions and maximize revenue. Let's unlock the power of mobile commerce together!