Happy September, Star Gazers, and welcome to another round of Appstrology monthly horoscopes. Astrologer and mobile marketer, Ariel Neidermeier, gives the key astrology for the month to help you better market your app and live in alignment with the stars. Make sure to read the forecast for the sign of your Ascendant (also known as your Rising sign) for the most accurate forecast. You can use free digital resources or apps to calculate your Ascendant sign using your birth data.


August Astrology Horoscopes Aries

Happy September Aries! Ready to do things differently in your work life? With the Sun shining through your 6th house of the day-to-day routine, it will be a great month to take a different approach to your work-life balance. The New Moon on September 6 will be trining the innovator planet, Uranus, transiting your 2nd house of resources. This will give you an opportunity to manifest a new approach to finances. Consider new revenue channels or reorganizing your budget to more realistically fit your lifestyle.

This would also be a lovely time to consider trying new wellness practices that increase your sense of self worth. The theme of this month is doing things differently. That includes feeling differently as well. Namely, the Pisces Full Moon on September 20, which might have you feeling more internal and introspective than usual. What energy do you want to cultivate in your life for the rest of 2021? To emanate that energy externally, you have to cultivate it internally first.

How to integrate this into your mobile marketing strategy:

Focus on radical self-care in your work routine this month, Aries. Remember to take regular breaks no matter how busy you are. If this requires working less - and making less money - remember: health is wealth. To optimize your workflow, consider onboarding new project management tools and processes so you can scale your productivity.


August Astrology Horoscopes Taurus

It’s time to loosen up, Taurus, and have some fun! This month the Sun will be shining through your 5th house of creativity, play and romance. The Virgo New Moon on September 6 will highlight these themes. This New Moon will also be trining the planet of change, Uranus, traveling through your 1st house of personality. What does this mean? It means you’re going to be breaking ideas of who you are to yourself and others. If you feel like the narrative of you as someone who is afraid of change or to think outside the box doesn’t fit you anymore; you’re right, it doesn’t. Get loose, get weird and color outside the lines this month. That might include changing your look, taking more risks and falling in love - either with this new version of yourself or a new romantic interest.

On September 20 let your friends and community reflect your new lease on life back to you. Be open to critical feedback from others who are uncomfortable with the way you’ve changed. Remember, people love to talk; so why not give them something to talk about?

How to integrate this into your mobile marketing strategy:

It’s such a creative month for you Taurus. Capitalize on it by scheduling time on a weekly basis to brainstorm branding or content ideas.Take on projects that include graphic or visual design. Keep a notepad handy for innovative growth strategies that pop into your head. Don’t write them off; you’re definitely on to something.


August Astrology Horoscopes Gemini

Family dynamics and home life are the themes of your month, Gemini. The Sun will be shining through your 4th house of home, family and roots. This means taking a new approach to your family life might be in store. On the September 6 New Moon, consider reframing the notions of who you are in your family structure. That might include the need to reframe the notions of who other people are in your family as well. You don’t need to tell yourself the same story of your childhood and family relationships just because you always have. Everyday is a new day to take control of the narrative and tell yourself a different story.

Don’t hesitate to go deep this month, and be more introverted than you usually are. Use the reflective energy of the September 20 Full Moon to take stock of all the emotional homework you’ve done throughout the month. How has it changed your goals and the way you define personal success?

How to integrate this into your mobile marketing strategy:

Changes to the workplace might be on the agenda this month; either rollbacks to in-office work in the face of accelerating Delta variant cases or the decision to implement work from home policies indefinitely. The core values and mission of your app might also undergo a shift. Refrain from making announcements about major shifts in your app’s functionality or policies until after the September 20 Full Moon to avoid communication hurdles.


August Astrology Horoscopes Cancer

Communication will be the theme of your month, Cancer; with the Sun, Moon and Mars all in your 3rd house of ideas throughout September. On or around the Virgo New Moon on September 6, you might also find themes around group communication and expressing yourself in your community and friendships to be a theme. With this New Moon trining Uranus, the planet of innovation, you’ll find taking a different approach to expressing your opinions might be a better approach to getting your ideas across. This could mean speaking up more -- or speaking up less -- or, perhaps, taking a more discerning approach to who you share your feelings and ideas with.

The Full Moon on September 20 will be a great time to write your ideas down and broadcast them on social media. It will be easy on or around that day to express your opinions thoughtfully and impactfully in public spaces.

How to integrate this into your mobile marketing strategy:

Expressing your ideas in front of a group will be a focus so don’t be surprised if you are asked to make a presentation or all-hands meeting report at work. Use this month to sharpen your public speaking and writing skills. Careful of gossip at work and be mindful of who you share your opinions with. If you can, schedule big presentations or meetings or around the September 20 Full Moon when you’ll be especially eloquent and quick-witted.


August Astrology Horoscopes Leo

Finances will be on your mind, Leo, with the Sun and Mars moving through your 2nd house of resources and wealth. The New Moon on September 6 could bring some surprisingly positive financial news from work, such as a promotion and raise. Whatever happens it will improve your feeling of self-worth immensely so bask in the news. Overall, the theme this month will be about finding new ways to monetize your life. This could be investing in new and emerging channels or expanding your worldview to make less in the name of leading a more fulfilling life. The September 20 Full Moon will fall in your 8th house of secrets, fears and investments. Consider expanding your investment portfolio into new and experimental areas of the market. On a soul level, inspect how you might use money to derive your self-worth. Remember: you can’t take it with you.

How to integrate this into your mobile marketing strategy:

Test new, emerging channels and focus on generating money from existing users. Remember: retargeting existing users and upselling them with promotional offers is much cheaper than acquiring new users. How can you put a new spin on your existing user lifecycle processes to drive more ROI without rebuilding the wheel?


August Astrology Horoscopes Virgo

Happy birthday Virgo! This month we celebrate your incredible powers of discernment, sophistication and commitment to serving others. No one desires to help improve people’s lives and wellness as much as you do. The trick is remembering to keep your critiques constructive, rather than just strictly critical. That said, every sign stands to gain from your shrewd insights about the world.

This month, the Sun, Moon and Mars will all be in your 1st house of self and personality so you very well might be feeling yourself for much of the month. Be bold, bright and external and don’t shy away from expressing your opinions! In fact, the New Moon in your sign on September 6 would be an incredible time to broadcast your views on social media or write them down in a blog article. Err on the experimental side, as this New Moon will be trining Uranus, the innovator planet.

By the end of the month, your mind might be focused on relationships and how to share feedback with others. Notice how it feels when someone gives you feedback in the way you do with them. Be open to recalibrating your approach in relationships to open the space for more honest give and take.

How to integrate this into your mobile marketing strategy:

Be honest with yourself about the areas where your app is lacking. With so many planets in the sign of Virgo, there will be a theme of discernment this month and much opportunity for constructive, productive feedback. Did your app’s last update decrease its usability? Is it unclear to your users how to access a tool or feature? It’s OK to admit to users that you made a mistake or have things to work on. They’ll be more loyal in the long run if you execute on their feedback.


August Astrology Horoscopes Libra

Introspection and deep feeling will be themes this month, Libra, with the Sun shining through your 12th house of spirituality. At the beginning of the month and on or around the September 6 New Moon, you might find yourself confronted with old relationship dynamics or themes that you’ve been dealing with that feel outmoded. The truth is, Libra, a lot of these dynamics are outmoded and, quite literally, karmic. Get to the root of them through meditation, therapy and personal reflection. It’s time to accept the things you cannot change and change the things you cannot accept. Spend the beginning of the month doing activities that bring out a more internal and introspective side of yourself. The end of the month on or around the September 20 Full Moon will be a great time to fuel the things you’ve learned about yourself into new and improved wellness and spiritual practices.

How to integrate this into your mobile marketing strategy:

Dig deep into the back end of your app and the areas users can’t see. This truly would be a great time to make updates like bug fixes that enhance your apps speed and background functionality. Re-evaluate inherited aspects of your app that have always existed but haven’t been assessed recently in terms of what your app’s mission is today. Wait to operationalize any changes that externally affect the user interface until after the September 20 Full Moon to avoid mishaps.


August Astrology Horoscopes Scorpio

Friendships and community will be your theme of the month, Scorpio. The Sun and Mars will be moving through your 11th house of community for most of the month. You might find yourself in more group situations and social situations this month. The individual relationships you have within these group dynamics will be spotlighted on or around the September 6 New Moon. Focus on building more trusting, close, one-on-one relationships to feel more confident and secure in larger group settings. As such an introverted, private person, the sociability of this month might feel overwhelming! Take heart as the September 20 Full Moon will be a sweet and heart-opening lunation for you. With the Full Moon falling in your 5th house of romance and play, make sure to schedule a fun activity or a group outing with friends.

How to integrate this into your mobile marketing strategy:

Community builds stickier apps and greater user retention. How can you build a community around your app? If your app isn’t a social-sharing platform of some sort, don’t worry. There are so many ways to inspire conversations about your brand through engaging social media and content initiatives. Build a more loyal user base by spending more time interacting directly with your users about what they care about.


August Astrology Horoscopes Sagittarius

It’s going to be a big month for your career, Sagittarius! With the Sun and Mars traveling through your 10th house of career, status and reputation you’re sure to get more notice at work. You’re also sure to have any ambitions you might have for your career met this month. This means it’s incredibly important to be specific about  what you want to achieve in your career. This might manifest as realizing that a high-stress, high-performing work life is not what you want.

Use the energy of the September 6 New Moon to manifest what you want. Be open to doing things differently or building a career path that breaks rules you might have subconsciously set for yourself. It’s no longer necessary to make a living in the typical 9 to 5 sense anymore. The September 20 Full Moon might find you changing your home life or relocating to pursue your new and improved career dreams. Be open to the “impossible”.

How to integrate this into your mobile marketing strategy:

It’s a good time to launch big changes in your app or undertake rebranding efforts if they’ve been on your radar. Bold public moves are sure to go over well with so many planets in your 10th house. On a more personal level, schedule meetings with higher ups and make big asks this month. This could be a promotion, more budget or team reorganizations that will help you meet your growth goals.


August Astrology Horoscopes Capricorn

Happy September, Capricorn, and welcome to a very expansive and creative month. The Sun will be shining in your 9th house of personal expansion this month. This means leaning into activities that teach you something new: travel, a class or new hobby. The New Moon on September 6 will find you feeling playful and possibly even falling in love with someone or something that introduces you to a foreign part of yourself. Lean into trying things this month, especially pursuits you’ve never considered before. This might be taking a class on a topic you’ve always wanted to explore or reading a book about a topic that spikes your curiosity. The September 20 Full Moon will have you feeling inspired and ready to communicate all that you’ve learned. Make sure to keep a journal handy or schedule some time for a stimulating conversation with friends.

How to integrate this into your mobile marketing strategy:

It’s time to try something totally new with your app. This could be trying new creatives or campaign strategies. Perhaps it’s time to expand your partnerships and test new DSPs to work with. Whatever it is, make sure it’s something new. Fresh ideas and initiatives will have more impact for you this month.


August Astrology Horoscopes Aquarius

Deep feelings are sure to bloom for you this month, Aquarius, with the Sun and Mars traveling through your 8th house of secrets and fears. Lean into self-reflective work and if you’ve ever considered therapy, this month might be the time to get started. Why? Because the unexamined life is not worth living (as they say). More practically, it can also just help you feel more purposeful and less anxious.

The New Moon on September 6 would be an impactful time to think of all the ingrained behaviors you would like to let go of from your childhood. How does your personal narrative about your early life experiences affect your current relationships with your family? What parts of that narrative don’t serve you anymore? On the September 20 Full Moon shift your introspection towards self worth and how you derive your own value. It’s tough doing this kind of self-reflective work, Aquarius, but it will lead to a more meaningful life.

How to integrate this into your mobile marketing strategy:

Time to cut the things out of your growth strategy that are not serving your app anymore. Are there partners that are not performing? Is it time to review channels you’ve been investing in that just aren’t driving ROI the way you’d hoped? It’s good to be invested in the big walled gardens (Facebook, Google) but it’s always a smart strategy to diversify your ad spend across smaller partners who can provide you with more personalized service and niche placements. Don’t be afraid to cut what’s not working anymore.


August Astrology Horoscopes Pisces

Relationships will be a focus this month, Pisces; with the Sun, Mars and Moon all traveling through your 7th house of partnership at points in September. On the September 6 New Moon this will take the form, specifically, of communication in your relationship; especially a communication strategy that takes a different approach than you usually do. For example, if you usually bottle up your feelings rather than express them directly to your partner, you might try doing the opposite. On the flip side, if you directly confront your partner about everything, perhaps try a more subtle approach.

If you are unpartnered, you may find yourself in a lot of one-on-one conversations this month or you might even meet a potential partner. The September 20 Full Moon in your sign will have you feeling more intuitive and dreamy than usual. This would be a lovely time to reflect on all the things you would like to manifest in your present or future relationship.

How to integrate this into your mobile marketing strategy:

Focus on your one-on-one communications with users throughout your lifecycle. Evaluate your onboarding flow and make sure it provides an experience that fits the current functionality of your app. What are other touch points in your user lifecycle that you can enhance to create closer connections with your users? In an ID-less world, personalized mobile marketing will be harder to execute and even more impactful when you do. Find ways to gain your users’ trust so you can provide that personalized experience without a unique identifier but with their consent instead.