Tips

Leveraging Tech to Achieve Health Goals

Dayna Serxner

February 7, 2023

Valentine's Day retargeting guide

Ashley Schmitt

February 2, 2023

インクリメンタリティ計測テストでより効率化を

Takuya Miura

February 2, 2023

The Time is Now to Focus on Retargeting

Dayna Serxner

January 31, 2023

Smarter ad spend with incrementality testing

Annie Bachner

January 26, 2023

2023年のリターゲティング広告トレンド

Takuya Miura

January 25, 2023

CTV Advertising 101 - Part 2

Nancy Roberts

January 24, 2023

CTV Advertising 101 - Part 1

Nancy Roberts

January 17, 2023

2022 Year End Marketing Spend Recap

Dayna Serxner

January 10, 2023

Retargeting iOS users

Lina Rowan

January 5, 2023

Apps to Kick Start the New Year

Dayna Serxner

January 4, 2023

The Top Apps to Wrap Up 2022

Dayna Serxner

December 29, 2022

These Will be the 4 Biggest Mobile Marketing Trends of 2023

Nancy Roberts

December 28, 2022

How to Create a Winning Ad Budget

Naomi Shebah

December 28, 2022

Deck the Halls with Mobile Retargeting

Ashley Schmitt

December 22, 2022

How Mobile Advertising Work?

Dayna Serxner

December 20, 2022

5 Ways to Increase Conversions with Mobile Ads

Angela Humphrey

December 15, 2022

Holiday Mobile Shopping Trends

Dayna Serxner

December 13, 2022

Getting to the Core of Gaming Apps

Dayna Serxner

December 8, 2022

The Way to Retarget Your Mobile Game in 2023

Hilit Mioduser-Ames

December 6, 2022

Spending Power of Gen Z

Dayna Serxner

November 30, 2022

Creating Value Using Retargeting

Naomi Shebah

November 23, 2022

Cyber Monday Mobile App Shopping Tips

Dayna Serxner

November 22, 2022

Cyber Five Mobile Marketing Tips

Hilit Mioduser-Ames

November 16, 2022

'Tis the Season to Deliver

Dayna Serxner

November 15, 2022

App Re-engagement Strategies in the Privacy Era

Meiry Vaknin

November 10, 2022

Make a Lasting Evergreen Impression on Users

Dayna Serxner

November 9, 2022

Mobile Apps: Santa's Little Helpers

Dayna Serxner

November 4, 2022

5 Ways to Increase App User Retention and Engagement

Angela Humphrey

October 25, 2022

A Retailer’s Guide to Mobile Growth and Retention

Ashley Schmitt

October 20, 2022

Creating a Hyper-Personalized Marketing Strategy

Dayna Serxner

October 18, 2022

How to Build a Winning Mobile Creative Strategy

Naomi Shebah

October 13, 2022

Mobile App Opportunities in Europe

Xavier Bourlard

October 12, 2022

クリエイティブとビュースルーアトリビューション：Post-IDFA時代にどう影響するのか。

Takuya Miura

September 29, 2022

マーケティングにおける統計的有意性の算出方法

Takuya Miura

September 29, 2022

Holiday Shopping Trends to Look For in 2022

Xavier Bourlard

September 29, 2022

Retargeting Best Practices for Android Users

Angela Humphrey

September 21, 2022

How to Improve Your Creative Ads Strategy

Annie Bachner

September 8, 2022

Retargeting for Social Gambling Apps

Hilit Mioduser-Ames

September 1, 2022

The State of Food and Beverage Apps

Dayna Serxner

August 30, 2022

Top Game App Trends in H1 2022

Lina Rowan

August 25, 2022

Importance of Customer Lifetime Value (LTV) Prediction

Dayna Serxner

August 23, 2022

How to Retarget Your Rewards App

Meiry Vaknin

August 18, 2022

Do's & Don'ts of User Churn Analysis: How to Conduct a Churn Analysis

Naomi Shebah

August 9, 2022

Coming out on Top: Sports Betting App Trends in 2022

Dayna Serxner

July 26, 2022

Using Causal Effect Analysis to Retarget Better

Hilit Mioduser-Ames

July 21, 2022

How to Monetize Your Language App

Dayna Serxner

July 19, 2022

App Cross-Promotion Ad Formats & Methods

Meiry Vaknin

July 14, 2022

How to Retarget & Market Your Subscription App

Ran Zukerman

July 7, 2022

User Churn 101 ユーザー離脱時間という概念

Takuya Miura

July 6, 2022

Creatives & View-Through Attribution: What’s Working Post-IDFA

Nai Saeturn

June 30, 2022

Who's Winning the Top Food & Restaurant Delivery App War?

Xavier Bourlard

June 21, 2022

AIとマシーンラーニングの違いって？

Takuya Miura

June 20, 2022

The Difference Between AI and Machine Learning

Hilit Mioduser-Ames

June 9, 2022

How to Market Your Crypto App

Dayna Serxner

June 7, 2022

Winning Win-back Strategies

Lina Rowan

June 2, 2022

User Churn 101

Meiry Vaknin

May 26, 2022

Mobile Banner Ads: Ultimate Guide to Success

Dayna Serxner

May 24, 2022

How to Promote Your Mobile Game App in 5 Steps

Naomi Shebah

May 19, 2022

Scale in the Programmatic Market

Hilit Mioduser-Ames

May 11, 2022

Travel App Deep Dive: Revenge Travel

Dayna Serxner

May 10, 2022

How to choose the right retargeting partner

Angela Humphrey

May 5, 2022

Using the Pareto Principle for Retargeting Campaigns

Lina Rowan

April 28, 2022

How to Retarget Hyper Casual Games

Nai Saeturn

April 21, 2022

M-Commerce Apps Strategic Benefits

Dayna Serxner

April 12, 2022

What is Programmatic Cross-Promotion?

Hilit Mioduser-Ames

April 7, 2022

European App Trends 2022

Xavier Bourlard

April 5, 2022

Closing the Circle - Women in Leadership - YouAppi

Ashley Schmitt

March 29, 2022

How Does a DSP Work?

Hilit Mioduser-Ames

March 24, 2022

Head to Head Testing Method

Dayna Serxner

March 22, 2022

Breaking up with Facebook

Moshe Vaknin

February 24, 2022

Mobile Deep Dive: The Rise of Subscription-Based Apps

Dayna Serxner

February 23, 2022

Top gaming apps Gen Z has on their phone

Nai Saeturn

February 17, 2022

How to run an incrementality test

Hilit Mioduser-Ames

February 10, 2022

How Shopping Apps Can Confront the Supply Chain Crisis

Meiry Vaknin

February 3, 2022

The Gen Z eCommerce App Trends You Need to Know for 2022

Nancy Roberts

January 27, 2022

Post-Holiday promotions to increase in-app conversions

Xavier Bourlard

January 10, 2022

2021 E-Commerce Holiday Planning App Guide

Hilit Mioduser-Ames

November 24, 2021

A Recap of Serena Williams & Trevor Noah at CX Impact Summit

YouAppi Marketing

November 11, 2021

AGS NYC 2021 Recap: App Growth Strategies at Every Step Along the Acquisition

YouAppi Marketing

November 10, 2021

A Focus on Shared Resources & Trust

Ariel Neidermeier

October 28, 2021

Cross-Channel Marketing: Your Ultimate Guide

Eden Baniel

September 21, 2021

5 Questions You Haven't Asked Your DSP (and need to)

Angela Humphrey

August 26, 2021

SEO for Success: Building an Effective SEO Strategy

Eden Baniel

August 25, 2021

Learning to be a Rebel With a Cause

Ariel Neidermeier

July 16, 2021

Summer Slay: Stay Motivated with These Healthy Habits

Guest Author

June 29, 2021

Wander Vision: How Apps Can Reboot Travel with Technology

Leo Giel

June 25, 2021

Spring Cleaning: Declutter Your Mind and Lead with Light

Guest Author

June 8, 2021

AGS EMEA 2021 Recap: Effective Retargeting Strategies in a Post-IDFA World

YouAppi Marketing

June 3, 2021

Why App Marketers Should be Retargeting Despite Apple’s Changes to the IDFA

Eyal Hilzenrat

May 24, 2021

The Collaboration Tools That Drive a Strong Marketing Machine

Eden Baniel

May 4, 2021

Growing Personal Connections in a Tech-Driven Setting

Eden Baniel

March 23, 2021

How to Engage Clients During a WFH Era

Eden Baniel

March 5, 2021

Building Trust in a Privacy-Forward Climate

Eden Baniel

February 23, 2021

New Year, New You(Appi): Goals and Gains

Guest Author

February 19, 2021

How to Use VTA to Improve Your Retargeting Measurement

Dayna Serxner

January 21, 2021

Moshe Vaknin's 2021 Mobile Predictions

Moshe Vaknin

December 29, 2020

Stay Ahead of the Competition in 2021 with App Retargeting

Naomi Shebah

December 29, 2020

Your 2020 Digital Holiday Gift Guide

Ashley Schmitt

December 22, 2020

5 Tips for Mobile Retargeting Success

Hilit Mioduser-Ames

December 15, 2020

5 Best Strategies for Effective Mobile App Re-engagement

Naomi Shebah

November 12, 2020

Your Checklist Before IDFA Nerfing

Meiry Vaknin

August 4, 2020

Everything Mobile Marketers Need to Know about Google's Advertising Fees

Meiry Vaknin

July 21, 2020

Executing a Meaningful Incrementality Test: Ghost Ads & PSAs

Hilit Mioduser-Ames

June 23, 2020

Series: How to Adjust Your Mobile Retargeting Strategies Across Verticals - Entertainment Apps, Part III

Justin Michael

May 30, 2020

Incrementality: The Best Measure for Ad Success

Angela Humphrey

May 22, 2020

Relationship Building in Uncertain Times

Matthew Kloss

April 23, 2020

5 Ways to Increase ROI and Retention Through Personalization

Zachary Gray

February 19, 2020

5 Ways Your Game App Can Make More Money with Non-disruptive Ads

Angela Humphrey

November 25, 2019

Maximizing ROI on Re-Engagement Campaigns: Measuring Lift

Angela Humphrey

November 6, 2019

How Does Your Mobile Segmentation Stack Up?

Hilit Mioduser-Ames

November 1, 2019